Liao, Y., Zhou, F., Chen, Y., & Wu, Y. J. How Does Gamification Improve Purchase Intention? Through the Lens of Perceived Brand Coolness and Time Poverty. MDPI AG.
Chicago Style (17th ed.) CitationLiao, Yingchuan, Fei Zhou, Youcheng Chen, and Yenchun Jim Wu. How Does Gamification Improve Purchase Intention? Through the Lens of Perceived Brand Coolness and Time Poverty. MDPI AG.
MLA (9th ed.) CitationLiao, Yingchuan, et al. How Does Gamification Improve Purchase Intention? Through the Lens of Perceived Brand Coolness and Time Poverty. MDPI AG.
Warning: These citations may not always be 100% accurate.