From Ownership to Access: How the Sharing Economy is Changing the Consumer Behavior
Promoting the principles of circular economy and the new business models advocated by the circular economy can represent a solution for a more prosperous society, less dependent on primary and energy resources and more environmentally friendly. The sharing economy, which primarily involves the tr...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura ASE
2018-05-01
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| Series: | Amfiteatru Economic |
| Subjects: | |
| Online Access: | http://www.amfiteatrueconomic.ro/temp/Article_2725.pdf |
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| Summary: | Promoting the principles of circular economy and the new business models advocated by
the circular economy can represent a solution for a more prosperous society, less dependent
on primary and energy resources and more environmentally friendly. The sharing economy,
which primarily involves the transformation of traditional market behaviors into
collaborative consumption models, that ensure a more efficient and sustainable use of
resources, is part of the circular economy and has generated business models that are
compatible with it. This article discusses the possibility for the sharing economy to bring
about profound changes in consumer behavior towards products and services and to
highlight the factors that drive consumers’ shift towards the sharing economy. For this
purpose we developed and tested a model in which the change in consumer mindset has as
the main direct determinants the satisfaction with the services of the sharing economy and
the intention to access such products and services. The study uses data collected through a
questionnaire, applied to a sample of 320 customers of Uber – a symbol of the sharing
economy, and processed using structural equation modelling. Research results show that
there are premises for switching to an access-based consumption model |
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| ISSN: | 1582-9146 2247-9104 |