From hashtags to ballots: Conceptualizing political influencers and evaluating their impact on election outcomes.
Social media influencers have evolved beyond lifestyle content, with a new subset - political influencers - rising to prominence in shaping political discourse. This paper seeks to highlight important streams of literature for defining political influencers and examining their impact on elections. W...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Public Library of Science (PLoS)
2025-01-01
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| Series: | PLoS ONE |
| Online Access: | https://doi.org/10.1371/journal.pone.0321592 |
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