Culture as a dimension of country brand: the highs and lows of Brazil’s brand image
Culturally, a country is recognized internationally as representing a significant aspect of country branding and destination branding. Therefore, the aim of this paper is to explore ‘culture’ and its associations for Brazil as a country brand dimension, which is the unit of analysis for this int...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Algarve, ESGHT/CINTURS
2018-01-01
|
| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://tmstudies.net/index.php/ectms/article/view/986/pdf_81 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|