Corporate Social Responsibility Activities in Arts: Focusing on Performing Production Firms in South Korea
The purpose of this study was to investigate CSR activities in the field of arts and culture in South Korea. This study focused on government-driven CSR activities in performing arts production companies. The study collected 425 theater performance data samples from the 2015 Daehak-ro Culture Map D...
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| Format: | Article |
| Language: | English |
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Vilnius University Press
2023-12-01
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| Series: | Organizations and Markets in Emerging Economies |
| Subjects: | |
| Online Access: | https://www.journals.vu.lt/omee/article/view/31459 |
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| author | HanYi Kang Hyung-Deok Shin Jihyon Park |
| author_facet | HanYi Kang Hyung-Deok Shin Jihyon Park |
| author_sort | HanYi Kang |
| collection | DOAJ |
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The purpose of this study was to investigate CSR activities in the field of arts and culture in South Korea. This study focused on government-driven CSR activities in performing arts production companies. The study collected 425 theater performance data samples from the 2015 Daehak-ro Culture Map Directory published by the Seoul Theater Center to examine which characteristics of performing arts production companies influence participation in the Nanum Ticket Program. Logistic regression analyses were performed with this data to test the hypotheses. After controlling several conditions, we found that the size of the production firm and the genre of the performance had significant effects on donation activities. In this study, the field of CSR empirical research in arts and cultural management was expanded by considering performing arts production companies as subjects of social contribution activities. This study also presents policy implications for expanding CSR activities in the field of arts and culture.
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| format | Article |
| id | doaj-art-9d88227539964991b5dcccbd8a16063c |
| institution | Kabale University |
| issn | 2029-4581 2345-0037 |
| language | English |
| publishDate | 2023-12-01 |
| publisher | Vilnius University Press |
| record_format | Article |
| series | Organizations and Markets in Emerging Economies |
| spelling | doaj-art-9d88227539964991b5dcccbd8a16063c2025-01-20T18:21:45ZengVilnius University PressOrganizations and Markets in Emerging Economies2029-45812345-00372023-12-0114310.15388/omee.2023.14.6Corporate Social Responsibility Activities in Arts: Focusing on Performing Production Firms in South KoreaHanYi Kang0https://orcid.org/0009-0002-6953-1320Hyung-Deok Shin1Jihyon Park2Hongik University, South KoreaHongik University, South KoreaChonnam National University, South Korea The purpose of this study was to investigate CSR activities in the field of arts and culture in South Korea. This study focused on government-driven CSR activities in performing arts production companies. The study collected 425 theater performance data samples from the 2015 Daehak-ro Culture Map Directory published by the Seoul Theater Center to examine which characteristics of performing arts production companies influence participation in the Nanum Ticket Program. Logistic regression analyses were performed with this data to test the hypotheses. After controlling several conditions, we found that the size of the production firm and the genre of the performance had significant effects on donation activities. In this study, the field of CSR empirical research in arts and cultural management was expanded by considering performing arts production companies as subjects of social contribution activities. This study also presents policy implications for expanding CSR activities in the field of arts and culture. https://www.journals.vu.lt/omee/article/view/31459corporate social responsibility activitiesparticipation motivationsarts and cultural managementperforming arts production companiesNanum ticket |
| spellingShingle | HanYi Kang Hyung-Deok Shin Jihyon Park Corporate Social Responsibility Activities in Arts: Focusing on Performing Production Firms in South Korea Organizations and Markets in Emerging Economies corporate social responsibility activities participation motivations arts and cultural management performing arts production companies Nanum ticket |
| title | Corporate Social Responsibility Activities in Arts: Focusing on Performing Production Firms in South Korea |
| title_full | Corporate Social Responsibility Activities in Arts: Focusing on Performing Production Firms in South Korea |
| title_fullStr | Corporate Social Responsibility Activities in Arts: Focusing on Performing Production Firms in South Korea |
| title_full_unstemmed | Corporate Social Responsibility Activities in Arts: Focusing on Performing Production Firms in South Korea |
| title_short | Corporate Social Responsibility Activities in Arts: Focusing on Performing Production Firms in South Korea |
| title_sort | corporate social responsibility activities in arts focusing on performing production firms in south korea |
| topic | corporate social responsibility activities participation motivations arts and cultural management performing arts production companies Nanum ticket |
| url | https://www.journals.vu.lt/omee/article/view/31459 |
| work_keys_str_mv | AT hanyikang corporatesocialresponsibilityactivitiesinartsfocusingonperformingproductionfirmsinsouthkorea AT hyungdeokshin corporatesocialresponsibilityactivitiesinartsfocusingonperformingproductionfirmsinsouthkorea AT jihyonpark corporatesocialresponsibilityactivitiesinartsfocusingonperformingproductionfirmsinsouthkorea |