The Role of Digital Marketing in Enhancing the Growth of Small and Medium Enterprises in Port Harcourt Metropolis, Rivers State, Nigeria

The Role of Digital Marketing in Enhancing the Growth of Small and Medium Enterprises in Port Harcourt Metropolis, Rivers State, Nigeria

Digital marketing has emerged as a transformative force for small and medium enterprises (SMEs), especially in developing economies where traditional marketing channels are limited or ineffective. This study examines the relationship between digital marketing and SMEs’ growth in Port Harcourt Metro...

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Bibliographic Details
Main Authors: Ebiye GEORGE, Tamaranebi OGE, Oke Christopher JOHN
Format: Article
Language:English
Published: Department of General Studies, Afe Babalola University, Ado-Ekiti 2025-06-01
Series:ABUAD Journal of the Humanities-AGIDIGBO
Subjects:
Digital Marketing
SME Growth
Port Harcourt
Regression Analysis
Digital Infrastructure
Nigeria
Online Access:https://journals.abuad.edu.ng/index.php/agidigbo/article/view/1658
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