Isidingo as entertainment-education
In developing countries, the popular media can be used effectively to address social problems (Vaughan, Rogers, Singhal & Swalehe, 2000:82). In recent decades, various developmental, educational and other socially useful messages have often been included in the content of soap operas (Mody, 199...
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| Format: | Article |
| Language: | English |
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University of Johannesburg
2022-10-01
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| Series: | Communicare |
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| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1775 |
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| _version_ | 1832593788654059520 |
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| author | Nadia van der Merwe |
| author_facet | Nadia van der Merwe |
| author_sort | Nadia van der Merwe |
| collection | DOAJ |
| description |
In developing countries, the popular media can be used effectively to address social
problems (Vaughan, Rogers, Singhal & Swalehe, 2000:82). In recent decades, various
developmental, educational and other socially useful messages have often been included
in the content of soap operas (Mody, 1991).
The producers of South African soap opera Isidingo are acutely aware of their social
responsibility and therefore attempt to make a contribution towards social change and
nation building. As such, Isidingo employs positive role models to transmit pro-social
messages to its viewers. This paper will report on a study that explored the application
of the entertainment-education (E-E) strategy in the local soap opera Isidingo by
investigating the perceptions of female viewers in respect of self-reported knowledge
acquisition, attitudes and behavioural changes due to watching this programme.
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| format | Article |
| id | doaj-art-9b8c1a0227214f289094188bfb11822b |
| institution | Kabale University |
| issn | 0259-0069 2957-7950 |
| language | English |
| publishDate | 2022-10-01 |
| publisher | University of Johannesburg |
| record_format | Article |
| series | Communicare |
| spelling | doaj-art-9b8c1a0227214f289094188bfb11822b2025-01-20T08:51:25ZengUniversity of JohannesburgCommunicare0259-00692957-79502022-10-0124210.36615/jcsa.v24i2.1775Isidingo as entertainment-educationNadia van der Merwe0https://orcid.org/0000-0003-3833-1326University of Johannesburg In developing countries, the popular media can be used effectively to address social problems (Vaughan, Rogers, Singhal & Swalehe, 2000:82). In recent decades, various developmental, educational and other socially useful messages have often been included in the content of soap operas (Mody, 1991). The producers of South African soap opera Isidingo are acutely aware of their social responsibility and therefore attempt to make a contribution towards social change and nation building. As such, Isidingo employs positive role models to transmit pro-social messages to its viewers. This paper will report on a study that explored the application of the entertainment-education (E-E) strategy in the local soap opera Isidingo by investigating the perceptions of female viewers in respect of self-reported knowledge acquisition, attitudes and behavioural changes due to watching this programme. https://journals.uj.ac.za/index.php/jcsa/article/view/1775developing countriespopular mediasocial problemsociallymessagessoap operas |
| spellingShingle | Nadia van der Merwe Isidingo as entertainment-education Communicare developing countries popular media social problem socially messages soap operas |
| title | Isidingo as entertainment-education |
| title_full | Isidingo as entertainment-education |
| title_fullStr | Isidingo as entertainment-education |
| title_full_unstemmed | Isidingo as entertainment-education |
| title_short | Isidingo as entertainment-education |
| title_sort | isidingo as entertainment education |
| topic | developing countries popular media social problem socially messages soap operas |
| url | https://journals.uj.ac.za/index.php/jcsa/article/view/1775 |
| work_keys_str_mv | AT nadiavandermerwe isidingoasentertainmenteducation |