Relations publiques B2B et prises de décision

Communication between organizations poses the question of the influence of public relations on business audiences – decision-makers in organizations and institutional clients. The study of the influence of public relations people on organisations, by B2B (Business to Business Communication) allows u...

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Bibliographic Details
Main Author: Danielle Maisonneuve
Format: Article
Language:fra
Published: Université Laval 2004-05-01
Series:Communication
Subjects:
Online Access:https://journals.openedition.org/communication/4013
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