Digitalisation and customer engagement in fast-food SMEs: enhancing brand presence through social media
This study investigates how Small and Medium-sized Enterprises (SMEs) in the fast-food sector can enhance customer engagement and brand loyalty through effective social media strategies. Using a customer survey focused on Company A as a case study, the research examines consumer behaviour, preferenc...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2025-12-01
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| Series: | Cogent Business & Management |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2025.2508927 |
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