What’s The Beef? Current Trends of the Florida Beef Cattle Industry as Perceived by Florida Beef Cattle Industry Leaders

Agriculture plays a vital role in Florida’s economy, as it is the second largest industry behind tourism. Additionally, Florida is a leading cow-calf production state in the United States which is impacted by numerous factors internal and external to the industry itself. The Theory of Reasoned Actio...

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Main Authors: Michah Gallagher, Matt Benge, Lauri Baker
Format: Article
Language:English
Published: Mississippi State University 2024-12-01
Series:Journal of Human Sciences and Extension
Subjects:
Online Access:https://scholarsjunction.msstate.edu/jhse/vol12/iss3/1/
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author Michah Gallagher
Matt Benge
Lauri Baker
author_facet Michah Gallagher
Matt Benge
Lauri Baker
author_sort Michah Gallagher
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description Agriculture plays a vital role in Florida’s economy, as it is the second largest industry behind tourism. Additionally, Florida is a leading cow-calf production state in the United States which is impacted by numerous factors internal and external to the industry itself. The Theory of Reasoned Action was used to explore current trends of the Florida beef cattle industry as perceived by Florida cattle industry leaders. Thirteen themes emerged from the data, such as environmental protection and alternative proteins. Florida ranchers need support from government entities to continue participation in conservation, education, and improvement of the cattle industry in Florida. Recommendations are for producers to advocate for both their own farms and the state by sharing more of their ‘story’ with consumers and government entities.
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spelling doaj-art-9b017c95199c4a38986a14d68da2b9c22025-01-21T15:02:04ZengMississippi State UniversityJournal of Human Sciences and Extension2325-52262024-12-01123https://doi.org/10.55533/2325-5226.1472What’s The Beef? Current Trends of the Florida Beef Cattle Industry as Perceived by Florida Beef Cattle Industry LeadersMichah Gallagher0Matt Benge1https://orcid.org/0000-0002-5358-3233Lauri Baker2https://orcid.org/0000-0002-4241-6077University of Florida University of Florida University of Florida Agriculture plays a vital role in Florida’s economy, as it is the second largest industry behind tourism. Additionally, Florida is a leading cow-calf production state in the United States which is impacted by numerous factors internal and external to the industry itself. The Theory of Reasoned Action was used to explore current trends of the Florida beef cattle industry as perceived by Florida cattle industry leaders. Thirteen themes emerged from the data, such as environmental protection and alternative proteins. Florida ranchers need support from government entities to continue participation in conservation, education, and improvement of the cattle industry in Florida. Recommendations are for producers to advocate for both their own farms and the state by sharing more of their ‘story’ with consumers and government entities.https://scholarsjunction.msstate.edu/jhse/vol12/iss3/1/beef industryagricultureranchingtrendstheory of reasoned action
spellingShingle Michah Gallagher
Matt Benge
Lauri Baker
What’s The Beef? Current Trends of the Florida Beef Cattle Industry as Perceived by Florida Beef Cattle Industry Leaders
Journal of Human Sciences and Extension
beef industry
agriculture
ranching
trends
theory of reasoned action
title What’s The Beef? Current Trends of the Florida Beef Cattle Industry as Perceived by Florida Beef Cattle Industry Leaders
title_full What’s The Beef? Current Trends of the Florida Beef Cattle Industry as Perceived by Florida Beef Cattle Industry Leaders
title_fullStr What’s The Beef? Current Trends of the Florida Beef Cattle Industry as Perceived by Florida Beef Cattle Industry Leaders
title_full_unstemmed What’s The Beef? Current Trends of the Florida Beef Cattle Industry as Perceived by Florida Beef Cattle Industry Leaders
title_short What’s The Beef? Current Trends of the Florida Beef Cattle Industry as Perceived by Florida Beef Cattle Industry Leaders
title_sort what s the beef current trends of the florida beef cattle industry as perceived by florida beef cattle industry leaders
topic beef industry
agriculture
ranching
trends
theory of reasoned action
url https://scholarsjunction.msstate.edu/jhse/vol12/iss3/1/
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