Ecosystems as an innovative business model in conditions of digital transformation

Introduction. A sustainable strategic trend today is the creation of ecosystems – innovative business models. Ecosystem companies are becoming new objects of economic research. Studying the features of their development allows us to create effective management tools for maximizing the use of constan...

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Main Authors: O. V. Godina, L. S. Maksimenko, A. I. Titov
Format: Article
Language:Russian
Published: North Caucasus Federal University 2024-02-01
Series:Вестник Северо-Кавказского федерального университета
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Online Access:https://vestnikskfu.elpub.ru/jour/article/view/2602
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author O. V. Godina
L. S. Maksimenko
A. I. Titov
author_facet O. V. Godina
L. S. Maksimenko
A. I. Titov
author_sort O. V. Godina
collection DOAJ
description Introduction. A sustainable strategic trend today is the creation of ecosystems – innovative business models. Ecosystem companies are becoming new objects of economic research. Studying the features of their development allows us to create effective management tools for maximizing the use of constantly emerging opportunities by modern organizations, which ensures the growth of their sustainability and competitiveness in a rapidly changing business environment.Goal. Highlighting the features and prospects for creating and developing viable business models based on the principles of the ecosystem approach.Materials and methods. The study is based on the analysis of literary sources using general scientific methods: systematic and comparative, induction and deduction, graphical and tabular presentation of data, expert method.Results and discussion. In the course of the work, the possibilities of a new format of business models were identified – ecosystems, which, based on self-moderation, self-organization and constructive interaction of actors, allow achieving a positive synergistic effect on goals. Recommendations are given for the effective management of organizations in the context of digital transformation based on an ecosystem approach.Conclusion. Based on the results of the study, we can conclude that changing business conditions open up broad horizons for the use of a variety of business design tools, which predetermines the constant search for effective business models. The development of an ecosystem approach in the management of modern business structures contributes, through new technologies, progressive automation of business processes, flexible approaches to building multi-level interactions, changing social connections, to the development of new strategies and business models for the accelerated creation and launch of globally superior and competitive products and solutions to the market in various fields.
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spelling doaj-art-9afe85bdfd6a4cfbacc5a87bf2a3b52e2025-08-20T03:19:39ZrusNorth Caucasus Federal UniversityВестник Северо-Кавказского федерального университета2307-907X2024-02-0106869410.37493/2307-907X.2023.6.102549Ecosystems as an innovative business model in conditions of digital transformationO. V. Godina0L. S. Maksimenko1A. I. Titov2North-Caucasus Federal UniversityNorth-Caucasus Federal UniversityNorth-Caucasus Federal UniversityIntroduction. A sustainable strategic trend today is the creation of ecosystems – innovative business models. Ecosystem companies are becoming new objects of economic research. Studying the features of their development allows us to create effective management tools for maximizing the use of constantly emerging opportunities by modern organizations, which ensures the growth of their sustainability and competitiveness in a rapidly changing business environment.Goal. Highlighting the features and prospects for creating and developing viable business models based on the principles of the ecosystem approach.Materials and methods. The study is based on the analysis of literary sources using general scientific methods: systematic and comparative, induction and deduction, graphical and tabular presentation of data, expert method.Results and discussion. In the course of the work, the possibilities of a new format of business models were identified – ecosystems, which, based on self-moderation, self-organization and constructive interaction of actors, allow achieving a positive synergistic effect on goals. Recommendations are given for the effective management of organizations in the context of digital transformation based on an ecosystem approach.Conclusion. Based on the results of the study, we can conclude that changing business conditions open up broad horizons for the use of a variety of business design tools, which predetermines the constant search for effective business models. The development of an ecosystem approach in the management of modern business structures contributes, through new technologies, progressive automation of business processes, flexible approaches to building multi-level interactions, changing social connections, to the development of new strategies and business models for the accelerated creation and launch of globally superior and competitive products and solutions to the market in various fields.https://vestnikskfu.elpub.ru/jour/article/view/2602ecosystemdigitalizationecosystem approachinnovation ecosystemplatformdigital ecosystem
spellingShingle O. V. Godina
L. S. Maksimenko
A. I. Titov
Ecosystems as an innovative business model in conditions of digital transformation
Вестник Северо-Кавказского федерального университета
ecosystem
digitalization
ecosystem approach
innovation ecosystem
platform
digital ecosystem
title Ecosystems as an innovative business model in conditions of digital transformation
title_full Ecosystems as an innovative business model in conditions of digital transformation
title_fullStr Ecosystems as an innovative business model in conditions of digital transformation
title_full_unstemmed Ecosystems as an innovative business model in conditions of digital transformation
title_short Ecosystems as an innovative business model in conditions of digital transformation
title_sort ecosystems as an innovative business model in conditions of digital transformation
topic ecosystem
digitalization
ecosystem approach
innovation ecosystem
platform
digital ecosystem
url https://vestnikskfu.elpub.ru/jour/article/view/2602
work_keys_str_mv AT ovgodina ecosystemsasaninnovativebusinessmodelinconditionsofdigitaltransformation
AT lsmaksimenko ecosystemsasaninnovativebusinessmodelinconditionsofdigitaltransformation
AT aititov ecosystemsasaninnovativebusinessmodelinconditionsofdigitaltransformation