Soft Power in Central Asia: Actors and Its Activities
Article considers theoretical aspects of soft power concept and its use by various actors in Central Asia. It is noted that scholars as well as practitioners are paying insufficient attention to such key concepts position J. Nye, as an attraction. As a result the efficiency of the use of soft power...
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| Format: | Article |
| Language: | English |
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MGIMO University Press
2014-04-01
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| Series: | Vestnik MGIMO-Universiteta |
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| Online Access: | https://www.vestnik.mgimo.ru/jour/article/view/62 |
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| _version_ | 1832579495294402560 |
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| author | M. M. Lebedeva |
| author_facet | M. M. Lebedeva |
| author_sort | M. M. Lebedeva |
| collection | DOAJ |
| description | Article considers theoretical aspects of soft power concept and its use by various actors in Central Asia. It is noted that scholars as well as practitioners are paying insufficient attention to such key concepts position J. Nye, as an attraction. As a result the efficiency of the use of soft power is significantly reduced. It also shows that the attractiveness is not a universal characteristic. For this reason, attractiveness and hence soft power of different actors are different and aimed at different segments of the population. These differences lead to competition of actors, but they do not reduce interaction in the region to zero-sum game. Specific forms and directions of the soft power of Russia, the U.S., the EU and China in Central Asia are discussed. The article emphasizes that the Central Asian states are not just recipients of soft power of external actors, but also themselves form behavioral strategies that are attractive to others. |
| format | Article |
| id | doaj-art-9aca7547bde14ea8a859958d292931e6 |
| institution | Kabale University |
| issn | 2071-8160 2541-9099 |
| language | English |
| publishDate | 2014-04-01 |
| publisher | MGIMO University Press |
| record_format | Article |
| series | Vestnik MGIMO-Universiteta |
| spelling | doaj-art-9aca7547bde14ea8a859958d292931e62025-01-30T12:16:09ZengMGIMO University PressVestnik MGIMO-Universiteta2071-81602541-90992014-04-0102(35)475510.24833/2071-8160-2014-2-35-47-5562Soft Power in Central Asia: Actors and Its ActivitiesM. M. Lebedeva0Moscow State Institute of International Relations (University)Article considers theoretical aspects of soft power concept and its use by various actors in Central Asia. It is noted that scholars as well as practitioners are paying insufficient attention to such key concepts position J. Nye, as an attraction. As a result the efficiency of the use of soft power is significantly reduced. It also shows that the attractiveness is not a universal characteristic. For this reason, attractiveness and hence soft power of different actors are different and aimed at different segments of the population. These differences lead to competition of actors, but they do not reduce interaction in the region to zero-sum game. Specific forms and directions of the soft power of Russia, the U.S., the EU and China in Central Asia are discussed. The article emphasizes that the Central Asian states are not just recipients of soft power of external actors, but also themselves form behavioral strategies that are attractive to others.https://www.vestnik.mgimo.ru/jour/article/view/62«мягкая сила»soft powercentral asiangorussiausaeuchinakazakhstanhigher education |
| spellingShingle | M. M. Lebedeva Soft Power in Central Asia: Actors and Its Activities Vestnik MGIMO-Universiteta «мягкая сила» soft power central asia ngo russia usa eu china kazakhstan higher education |
| title | Soft Power in Central Asia: Actors and Its Activities |
| title_full | Soft Power in Central Asia: Actors and Its Activities |
| title_fullStr | Soft Power in Central Asia: Actors and Its Activities |
| title_full_unstemmed | Soft Power in Central Asia: Actors and Its Activities |
| title_short | Soft Power in Central Asia: Actors and Its Activities |
| title_sort | soft power in central asia actors and its activities |
| topic | «мягкая сила» soft power central asia ngo russia usa eu china kazakhstan higher education |
| url | https://www.vestnik.mgimo.ru/jour/article/view/62 |
| work_keys_str_mv | AT mmlebedeva softpowerincentralasiaactorsanditsactivities |