From Virtual to Reality: How Metaverse and VR Technologies Influence Travel Decisions
This study investigates the impact of Virtual Reality (VR) and the Metaverse on travel decisions, specifically focusing on lesser-known tourist destinations. The purpose is to understand how immersive digital experiences can influence potential visitors' perceptions and travel intentions. A mi...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
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Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)
2025-06-01
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| Series: | Journal of Applied Engineering and Technological Science |
| Subjects: | |
| Online Access: | http://journal.yrpipku.com/index.php/jaets/article/view/6314 |
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| _version_ | 1850136818149752832 |
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| author | Randi Rian Putra Ika Devi Perwitasari Dewi Mahrani Rangkuty Virdyra Tasril Sri Handayani Adinda Silvana Dewi |
| author_facet | Randi Rian Putra Ika Devi Perwitasari Dewi Mahrani Rangkuty Virdyra Tasril Sri Handayani Adinda Silvana Dewi |
| author_sort | Randi Rian Putra |
| collection | DOAJ |
| description |
This study investigates the impact of Virtual Reality (VR) and the Metaverse on travel decisions, specifically focusing on lesser-known tourist destinations. The purpose is to understand how immersive digital experiences can influence potential visitors' perceptions and travel intentions. A mixed-methods approach, combining qualitative interviews with tourism stakeholders and quantitative surveys with 500 participants, was used to collect data. The results show that VR and Metaverse experiences significantly enhance user engagement, emotional attachment, and the likelihood of visiting the destination in person. The study's findings offer practical insights for tourism marketing strategies, suggesting that VR and Metaverse platforms can complement traditional marketing approaches. Theoretical implications include contributing to the understanding of digital transformation in tourism, particularly in how immersive technologies shape travel behavior. This research contributes to both theory and practice by highlighting the potential for VR and Metaverse technologies to increase the appeal of lesser-known destinations like Lake Toba.
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| format | Article |
| id | doaj-art-9a291225ab0d4def9ce1738bd1c6a97c |
| institution | OA Journals |
| issn | 2715-6087 2715-6079 |
| language | English |
| publishDate | 2025-06-01 |
| publisher | Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI) |
| record_format | Article |
| series | Journal of Applied Engineering and Technological Science |
| spelling | doaj-art-9a291225ab0d4def9ce1738bd1c6a97c2025-08-20T02:31:00ZengYayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)Journal of Applied Engineering and Technological Science2715-60872715-60792025-06-016210.37385/jaets.v6i2.6314From Virtual to Reality: How Metaverse and VR Technologies Influence Travel Decisions Randi Rian Putra0Ika Devi Perwitasari1Dewi Mahrani Rangkuty2Virdyra Tasril3Sri Handayani4Adinda Silvana Dewi5Faculty of Science and Technology, Universitas Pembangunan Panca Budi, Medan, North Sumatera, IndonesiaFaculty of Science and Technology, Universitas Pembangunan Panca Budi, Medan, North Sumatera, IndonesiaFaculty of Social Sciences, Universitas Pembangunan Panca Budi, Medan, North Sumatera, IndonesiaFaculty of Science and Technology, Universitas Pembangunan Panca Budi, Medan, North Sumatera, IndonesiaUniversitas Pembinaan Masyarakat IndonesiaUniversitas Pembangunan Panca Budi This study investigates the impact of Virtual Reality (VR) and the Metaverse on travel decisions, specifically focusing on lesser-known tourist destinations. The purpose is to understand how immersive digital experiences can influence potential visitors' perceptions and travel intentions. A mixed-methods approach, combining qualitative interviews with tourism stakeholders and quantitative surveys with 500 participants, was used to collect data. The results show that VR and Metaverse experiences significantly enhance user engagement, emotional attachment, and the likelihood of visiting the destination in person. The study's findings offer practical insights for tourism marketing strategies, suggesting that VR and Metaverse platforms can complement traditional marketing approaches. Theoretical implications include contributing to the understanding of digital transformation in tourism, particularly in how immersive technologies shape travel behavior. This research contributes to both theory and practice by highlighting the potential for VR and Metaverse technologies to increase the appeal of lesser-known destinations like Lake Toba. http://journal.yrpipku.com/index.php/jaets/article/view/6314MetaverseVirtual RealityTourism PromotionLake TobaImmersive Technology |
| spellingShingle | Randi Rian Putra Ika Devi Perwitasari Dewi Mahrani Rangkuty Virdyra Tasril Sri Handayani Adinda Silvana Dewi From Virtual to Reality: How Metaverse and VR Technologies Influence Travel Decisions Journal of Applied Engineering and Technological Science Metaverse Virtual Reality Tourism Promotion Lake Toba Immersive Technology |
| title | From Virtual to Reality: How Metaverse and VR Technologies Influence Travel Decisions |
| title_full | From Virtual to Reality: How Metaverse and VR Technologies Influence Travel Decisions |
| title_fullStr | From Virtual to Reality: How Metaverse and VR Technologies Influence Travel Decisions |
| title_full_unstemmed | From Virtual to Reality: How Metaverse and VR Technologies Influence Travel Decisions |
| title_short | From Virtual to Reality: How Metaverse and VR Technologies Influence Travel Decisions |
| title_sort | from virtual to reality how metaverse and vr technologies influence travel decisions |
| topic | Metaverse Virtual Reality Tourism Promotion Lake Toba Immersive Technology |
| url | http://journal.yrpipku.com/index.php/jaets/article/view/6314 |
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