TECHNOLOGIES OF IMAGE FORMATION ON THE EXAMPLE OF CIVIL SERVANTS OF DIFFERENT LEVELS AND TYPES
The process of forming the image of a civil servant should be carried out in two directions: influencing the external environment – public opinion, using the media, and the internal environment – the formation of a personal image. The rationale for the need to form a stable positive image of a civil...
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Main Authors: | T. A. Sergeeva, I. A. Savchenko |
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Format: | Article |
Language: | English |
Published: |
Publishing House of the State University of Management
2020-09-01
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Series: | Вестник университета |
Subjects: | |
Online Access: | https://vestnik.guu.ru/jour/article/view/2343 |
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