The Role of Celebrity Endorsement Perception and Self-Image Congruity on Purchase Intention of Early adulthood
Early adulthood is a transitional period towards the next developmental phase. During this period, students are subjected a process of self-discovery, characterized by a desire to appear more attractive and gain recognition from social environment. In such circumstances, individuals demonstrate a si...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
UIN Sunan Gunung Djati Bandung
2023-07-01
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| Series: | Psympathic: Jurnal Ilmiah Psikologi |
| Subjects: | |
| Online Access: | https://journal.uinsgd.ac.id/index.php/psy/article/view/24488 |
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