Political Communication In South Africa After Rubicon
As voters have become used to the sophisticated presentation of messages in other spheres, they expect a similar sophistication in political communication. This has opened the way for political adver- tising In addition to traditional modes of political communication. This paper ex- amines politica...
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| Format: | Article |
| Language: | English |
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University of Johannesburg
2022-11-01
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| Series: | Communicare |
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| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/2121 |
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| author | Paul Vorster |
| author_facet | Paul Vorster |
| author_sort | Paul Vorster |
| collection | DOAJ |
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As voters have become used to the sophisticated presentation of messages in other spheres, they expect a similar sophistication in political communication. This has opened the way for political adver- tising In addition to traditional modes of political communication. This paper ex- amines political advertising in South Africa. It looks at political advertising In the Referendum '83 campaign, the communica- tlons disaster generally known as Rubicon and the new approach for Rubicon II. It proposes the utilisation of professionals in the communications field to assist in the formulation of a national communications policy to promote more open and more ef- fective government communication.
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| format | Article |
| id | doaj-art-99541e5716de4945a038d26a5977ae8d |
| institution | Kabale University |
| issn | 0259-0069 2957-7950 |
| language | English |
| publishDate | 2022-11-01 |
| publisher | University of Johannesburg |
| record_format | Article |
| series | Communicare |
| spelling | doaj-art-99541e5716de4945a038d26a5977ae8d2025-01-20T08:42:38ZengUniversity of JohannesburgCommunicare0259-00692957-79502022-11-015110.36615/jcsa.v5i1.2121Political Communication In South Africa After RubiconPaul Vorster0University of Johannesburg As voters have become used to the sophisticated presentation of messages in other spheres, they expect a similar sophistication in political communication. This has opened the way for political adver- tising In addition to traditional modes of political communication. This paper ex- amines political advertising in South Africa. It looks at political advertising In the Referendum '83 campaign, the communica- tlons disaster generally known as Rubicon and the new approach for Rubicon II. It proposes the utilisation of professionals in the communications field to assist in the formulation of a national communications policy to promote more open and more ef- fective government communication. https://journals.uj.ac.za/index.php/jcsa/article/view/2121presentation of messagessophistication in political communicationpolitical advertisingRubiconRubicon II |
| spellingShingle | Paul Vorster Political Communication In South Africa After Rubicon Communicare presentation of messages sophistication in political communication political advertising Rubicon Rubicon II |
| title | Political Communication In South Africa After Rubicon |
| title_full | Political Communication In South Africa After Rubicon |
| title_fullStr | Political Communication In South Africa After Rubicon |
| title_full_unstemmed | Political Communication In South Africa After Rubicon |
| title_short | Political Communication In South Africa After Rubicon |
| title_sort | political communication in south africa after rubicon |
| topic | presentation of messages sophistication in political communication political advertising Rubicon Rubicon II |
| url | https://journals.uj.ac.za/index.php/jcsa/article/view/2121 |
| work_keys_str_mv | AT paulvorster politicalcommunicationinsouthafricaafterrubicon |