Study of the influence of psychological factors on women’s purchasing decisions during e-commerce livestream
Apart from YouTube and Instagram, new e-commerce live streaming platforms have emerged (TikTok Shopping, Amazon Live), which opens new opportunities for engaging with the audience and driving sales. Women, looking for an emotional and interactive experience, tend to make impulse purchases during liv...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Mukachevo State University
2024-09-01
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| Series: | Науковий вісник Мукачівського державного університету. Серія "Педагогіка та психологія" |
| Subjects: | |
| Online Access: | https://pp-msu.com.ua/journals/tom-10-3-2024/doslidzhennya-vplivu-psikhologichnikh-faktoriv-na-prynyattya-zhinkami-rishen-pro-pokupku-pid-chas-pryamogo-efiru-v-elektronniy-komertsiyi |
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