Displaying luxury on social media: Chinese university students’ perception of identity, social status, and privilege
This study draws on theories of conspicuous consumption, cultural capital, and impression management to explore how Chinese university students perceive the display of luxury goods consumption on social media as a means of communicating identity, social status, and privilege.
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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De Gruyter
2025-02-01
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| Series: | Online Media and Global Communication |
| Subjects: | |
| Online Access: | https://doi.org/10.1515/omgc-2024-0011 |
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| _version_ | 1849700056683249664 |
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| author | Skulsuthavong Merisa Wang Ziyuan |
| author_facet | Skulsuthavong Merisa Wang Ziyuan |
| author_sort | Skulsuthavong Merisa |
| collection | DOAJ |
| description | This study draws on theories of conspicuous consumption, cultural capital, and impression management to explore how Chinese university students perceive the display of luxury goods consumption on social media as a means of communicating identity, social status, and privilege. |
| format | Article |
| id | doaj-art-986851ef988c414595ec2b52cf3ab751 |
| institution | DOAJ |
| issn | 2749-9049 |
| language | English |
| publishDate | 2025-02-01 |
| publisher | De Gruyter |
| record_format | Article |
| series | Online Media and Global Communication |
| spelling | doaj-art-986851ef988c414595ec2b52cf3ab7512025-08-20T03:18:23ZengDe GruyterOnline Media and Global Communication2749-90492025-02-014231634210.1515/omgc-2024-0011Displaying luxury on social media: Chinese university students’ perception of identity, social status, and privilegeSkulsuthavong Merisa0Wang Ziyuan1Department of Media and Communication, 122238Xi’an Jiaotong-Liverpool University, Suzhou, ChinaMedia Center, Publicity Department, Suzhou Industrial Park Administrative Committee, Suzhou, ChinaThis study draws on theories of conspicuous consumption, cultural capital, and impression management to explore how Chinese university students perceive the display of luxury goods consumption on social media as a means of communicating identity, social status, and privilege.https://doi.org/10.1515/omgc-2024-0011chinasocial medialuxury goodsidentitycultural capitalconspicuous consumption |
| spellingShingle | Skulsuthavong Merisa Wang Ziyuan Displaying luxury on social media: Chinese university students’ perception of identity, social status, and privilege Online Media and Global Communication china social media luxury goods identity cultural capital conspicuous consumption |
| title | Displaying luxury on social media: Chinese university students’ perception of identity, social status, and privilege |
| title_full | Displaying luxury on social media: Chinese university students’ perception of identity, social status, and privilege |
| title_fullStr | Displaying luxury on social media: Chinese university students’ perception of identity, social status, and privilege |
| title_full_unstemmed | Displaying luxury on social media: Chinese university students’ perception of identity, social status, and privilege |
| title_short | Displaying luxury on social media: Chinese university students’ perception of identity, social status, and privilege |
| title_sort | displaying luxury on social media chinese university students perception of identity social status and privilege |
| topic | china social media luxury goods identity cultural capital conspicuous consumption |
| url | https://doi.org/10.1515/omgc-2024-0011 |
| work_keys_str_mv | AT skulsuthavongmerisa displayingluxuryonsocialmediachineseuniversitystudentsperceptionofidentitysocialstatusandprivilege AT wangziyuan displayingluxuryonsocialmediachineseuniversitystudentsperceptionofidentitysocialstatusandprivilege |