Displaying luxury on social media: Chinese university students’ perception of identity, social status, and privilege

This study draws on theories of conspicuous consumption, cultural capital, and impression management to explore how Chinese university students perceive the display of luxury goods consumption on social media as a means of communicating identity, social status, and privilege.

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Bibliographic Details
Main Authors: Skulsuthavong Merisa, Wang Ziyuan
Format: Article
Language:English
Published: De Gruyter 2025-02-01
Series:Online Media and Global Communication
Subjects:
Online Access:https://doi.org/10.1515/omgc-2024-0011
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author Skulsuthavong Merisa
Wang Ziyuan
author_facet Skulsuthavong Merisa
Wang Ziyuan
author_sort Skulsuthavong Merisa
collection DOAJ
description This study draws on theories of conspicuous consumption, cultural capital, and impression management to explore how Chinese university students perceive the display of luxury goods consumption on social media as a means of communicating identity, social status, and privilege.
format Article
id doaj-art-986851ef988c414595ec2b52cf3ab751
institution DOAJ
issn 2749-9049
language English
publishDate 2025-02-01
publisher De Gruyter
record_format Article
series Online Media and Global Communication
spelling doaj-art-986851ef988c414595ec2b52cf3ab7512025-08-20T03:18:23ZengDe GruyterOnline Media and Global Communication2749-90492025-02-014231634210.1515/omgc-2024-0011Displaying luxury on social media: Chinese university students’ perception of identity, social status, and privilegeSkulsuthavong Merisa0Wang Ziyuan1Department of Media and Communication, 122238Xi’an Jiaotong-Liverpool University, Suzhou, ChinaMedia Center, Publicity Department, Suzhou Industrial Park Administrative Committee, Suzhou, ChinaThis study draws on theories of conspicuous consumption, cultural capital, and impression management to explore how Chinese university students perceive the display of luxury goods consumption on social media as a means of communicating identity, social status, and privilege.https://doi.org/10.1515/omgc-2024-0011chinasocial medialuxury goodsidentitycultural capitalconspicuous consumption
spellingShingle Skulsuthavong Merisa
Wang Ziyuan
Displaying luxury on social media: Chinese university students’ perception of identity, social status, and privilege
Online Media and Global Communication
china
social media
luxury goods
identity
cultural capital
conspicuous consumption
title Displaying luxury on social media: Chinese university students’ perception of identity, social status, and privilege
title_full Displaying luxury on social media: Chinese university students’ perception of identity, social status, and privilege
title_fullStr Displaying luxury on social media: Chinese university students’ perception of identity, social status, and privilege
title_full_unstemmed Displaying luxury on social media: Chinese university students’ perception of identity, social status, and privilege
title_short Displaying luxury on social media: Chinese university students’ perception of identity, social status, and privilege
title_sort displaying luxury on social media chinese university students perception of identity social status and privilege
topic china
social media
luxury goods
identity
cultural capital
conspicuous consumption
url https://doi.org/10.1515/omgc-2024-0011
work_keys_str_mv AT skulsuthavongmerisa displayingluxuryonsocialmediachineseuniversitystudentsperceptionofidentitysocialstatusandprivilege
AT wangziyuan displayingluxuryonsocialmediachineseuniversitystudentsperceptionofidentitysocialstatusandprivilege