Themes of U.S. Wine Advertising and the Use of Geography and Place to Market Wine
This paper describes and discusses the role of geography in the advertising of wine in a popular American wine magazine, The Wine Spectator. Systematic assessment of the visual and textual contents of 764 advertisements that appeared in 30 issues (2 years of the publication) reveals that approximate...
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| Format: | Article |
| Language: | fra |
| Published: |
Pôle de Recherche pour l'Organisation et la diffusion de l'Information Géographique
2013-06-01
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| Series: | EchoGéo |
| Online Access: | https://journals.openedition.org/echogeo/13378 |
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