Social communication networks and videoconferencing

This study examined new organisational environments and environmental variables involved in the adoption and implementation of new communication technology. This includes structures within the organisation and social communication networks. Social communication networks determine the levels of the...

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Main Authors: Ian Saunderson, Gideon de Wet
Format: Article
Language:English
Published: University of Johannesburg 2022-10-01
Series:Communicare
Subjects:
Online Access:https://journals.uj.ac.za/index.php/jcsa/article/view/1813
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author Ian Saunderson
Gideon de Wet
author_facet Ian Saunderson
Gideon de Wet
author_sort Ian Saunderson
collection DOAJ
description This study examined new organisational environments and environmental variables involved in the adoption and implementation of new communication technology. This includes structures within the organisation and social communication networks. Social communication networks determine the levels of the measurement of the processes associated with managerial practices and policies regarding videoconferencing implementation. Videoconferencing as a communication management tool should not only take into account the numerous applications of videoconferencing, but also consider all the implications for management. The study utilised focus group research, social network analysis and descriptive statistics in the investigation of the manifestation of the above-mentioned variables in the Tertiary Education Linkages Project (TELP), which is a linkage project between the Eastern Cape Technikon and Texas Southern University. The study utilises triangulation for the establishment of acceptable levels of reliability and validity. The data analysis revealed that videoconferencing facilitates organisational communication networks on the precondition that communication networks and the communication environment are well managed. The nature of social networks reveals that it will always be in existence where human interaction is present. However, communication management strategies are indeed required to ensure that the quality of information disseminated over the social network contributes to sound managerial outcomes. It was furthermore established that communication management policies do not necessarily affect individuals’ experiences of videoconferencing. However, as a communication management tool, videoconferencing must be guided by effective communication management policies and practices for the group to be effective.
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spelling doaj-art-9736e2c0919349f68509e22349fa272f2025-01-20T08:50:38ZengUniversity of JohannesburgCommunicare0259-00692957-79502022-10-0124210.36615/jcsa.v24i2.1813Social communication networks and videoconferencingIan Saunderson0https://orcid.org/0000-0001-5108-7984Gideon de Wet1https://orcid.org/0000-0001-9291-9871 Cape Peninsula University of TechnologyUniversity of Fort Hare This study examined new organisational environments and environmental variables involved in the adoption and implementation of new communication technology. This includes structures within the organisation and social communication networks. Social communication networks determine the levels of the measurement of the processes associated with managerial practices and policies regarding videoconferencing implementation. Videoconferencing as a communication management tool should not only take into account the numerous applications of videoconferencing, but also consider all the implications for management. The study utilised focus group research, social network analysis and descriptive statistics in the investigation of the manifestation of the above-mentioned variables in the Tertiary Education Linkages Project (TELP), which is a linkage project between the Eastern Cape Technikon and Texas Southern University. The study utilises triangulation for the establishment of acceptable levels of reliability and validity. The data analysis revealed that videoconferencing facilitates organisational communication networks on the precondition that communication networks and the communication environment are well managed. The nature of social networks reveals that it will always be in existence where human interaction is present. However, communication management strategies are indeed required to ensure that the quality of information disseminated over the social network contributes to sound managerial outcomes. It was furthermore established that communication management policies do not necessarily affect individuals’ experiences of videoconferencing. However, as a communication management tool, videoconferencing must be guided by effective communication management policies and practices for the group to be effective. https://journals.uj.ac.za/index.php/jcsa/article/view/1813Social communication networksvideoconferencingStrategic managementTertiary Education Linkages Project (TELP)Eastern Cape TechnikonTexas Southern University
spellingShingle Ian Saunderson
Gideon de Wet
Social communication networks and videoconferencing
Communicare
Social communication networks
videoconferencing
Strategic management
Tertiary Education Linkages Project (TELP)
Eastern Cape Technikon
Texas Southern University
title Social communication networks and videoconferencing
title_full Social communication networks and videoconferencing
title_fullStr Social communication networks and videoconferencing
title_full_unstemmed Social communication networks and videoconferencing
title_short Social communication networks and videoconferencing
title_sort social communication networks and videoconferencing
topic Social communication networks
videoconferencing
Strategic management
Tertiary Education Linkages Project (TELP)
Eastern Cape Technikon
Texas Southern University
url https://journals.uj.ac.za/index.php/jcsa/article/view/1813
work_keys_str_mv AT iansaunderson socialcommunicationnetworksandvideoconferencing
AT gideondewet socialcommunicationnetworksandvideoconferencing