Social communication networks and videoconferencing
This study examined new organisational environments and environmental variables involved in the adoption and implementation of new communication technology. This includes structures within the organisation and social communication networks. Social communication networks determine the levels of the...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Johannesburg
2022-10-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1813 |
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| Summary: | This study examined new organisational environments and environmental variables
involved in the adoption and implementation of new communication technology. This
includes structures within the organisation and social communication networks. Social
communication networks determine the levels of the measurement of the processes
associated with managerial practices and policies regarding videoconferencing
implementation. Videoconferencing as a communication management tool should not only take into
account the numerous applications of videoconferencing, but also consider all the
implications for management. The study utilised focus group research, social network analysis and descriptive statistics
in the investigation of the manifestation of the above-mentioned variables in the Tertiary
Education Linkages Project (TELP), which is a linkage project between the Eastern Cape
Technikon and Texas Southern University. The study utilises triangulation for the
establishment of acceptable levels of reliability and validity. The data analysis revealed that videoconferencing facilitates organisational communication networks on the precondition that communication networks and the
communication environment are well managed. The nature of social networks reveals
that it will always be in existence where human interaction is present. However,
communication management strategies are indeed required to ensure that the quality
of information disseminated over the social network contributes to sound managerial
outcomes. It was furthermore established that communication management policies do
not necessarily affect individuals’ experiences of videoconferencing. However, as a
communication management tool, videoconferencing must be guided by effective
communication management policies and practices for the group to be effective.
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| ISSN: | 0259-0069 2957-7950 |