Identifying and prioritizing antifragile tourism strategies in a Neutrosophic environment

Tourism is a worthy catalyst for development in emerging economies and supports growth in most developing countries. Consequently, countries continuously strive to enhance tourism competitiveness to magnetize worldwide tourists. However, due to significant environmental changes and intense competiti...

Full description

Saved in:
Bibliographic Details
Main Authors: Mahdi Ghaforiyan, Ali Sorourkhah, Seyyed Edalatpanah
Format: Article
Language:English
Published: Ayandegan Institute of Higher Education, 2024-07-01
Series:Journal of Fuzzy Extension and Applications
Subjects:
Online Access:https://www.journal-fea.com/article_201542_2590c7be4306873d4d845cfab25ae17b.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!
_version_ 1832577828267229184
author Mahdi Ghaforiyan
Ali Sorourkhah
Seyyed Edalatpanah
author_facet Mahdi Ghaforiyan
Ali Sorourkhah
Seyyed Edalatpanah
author_sort Mahdi Ghaforiyan
collection DOAJ
description Tourism is a worthy catalyst for development in emerging economies and supports growth in most developing countries. Consequently, countries continuously strive to enhance tourism competitiveness to magnetize worldwide tourists. However, due to significant environmental changes and intense competition, tourism organizations are compelled to adopt new strategies. A literature review demonstrates a broad spectrum of possible and available strategies for countries to choose from, necessitating the prioritization of strategies appropriate to the host country's situation and conditions. In this study, we implemented the Antifragility Analysis Algorithm (AAA) to address the research problem (identifying and prioritizing tourism strategies in the western region of Mazandaran province, Iran). We also collected experts' verbal judgments using Neutrosophic Sets (NSs), which can effectively address ambiguity and uncertainty. Initially, with the help of experts in the field, we identified eleven available strategies. Then, we identified five influential environmental indicators and possible states for each, defining thirteen alternative scenarios (one current scenario and twelve future scenarios). Subsequently, the performance of strategies in each indicator state was estimated using NSs. Then, considering the future scenarios, the antifragility scores of the strategies were determined. The results indicate all listed strategies are antifragile, meaning that adopting and implementing each could yield more significant benefits than the current situation. According to the findings, market research, infrastructure development, community engagement, diversification, and monitoring strategies should be implemented in the initial stage. Following them, destination branding, halal tourism, and crisis management strategies should be implemented in the next stage, and the remaining strategies can be executed in the final stage.
format Article
id doaj-art-970361215e56478090635052cde635bf
institution Kabale University
issn 2783-1442
2717-3453
language English
publishDate 2024-07-01
publisher Ayandegan Institute of Higher Education,
record_format Article
series Journal of Fuzzy Extension and Applications
spelling doaj-art-970361215e56478090635052cde635bf2025-01-30T15:07:12ZengAyandegan Institute of Higher Education,Journal of Fuzzy Extension and Applications2783-14422717-34532024-07-015337439410.22105/jfea.2024.456894.1470201542Identifying and prioritizing antifragile tourism strategies in a Neutrosophic environmentMahdi Ghaforiyan0Ali Sorourkhah1Seyyed Edalatpanah2Department of Management, Ayandegan Institute of Higher Education, Tonekabon, Iran.Department of Management, Ayandegan Institute of Higher Education, Tonekabon, Iran.Department of Mathematics, Ayandegan Institute of Higher Education, Tonekabon, Iran.Tourism is a worthy catalyst for development in emerging economies and supports growth in most developing countries. Consequently, countries continuously strive to enhance tourism competitiveness to magnetize worldwide tourists. However, due to significant environmental changes and intense competition, tourism organizations are compelled to adopt new strategies. A literature review demonstrates a broad spectrum of possible and available strategies for countries to choose from, necessitating the prioritization of strategies appropriate to the host country's situation and conditions. In this study, we implemented the Antifragility Analysis Algorithm (AAA) to address the research problem (identifying and prioritizing tourism strategies in the western region of Mazandaran province, Iran). We also collected experts' verbal judgments using Neutrosophic Sets (NSs), which can effectively address ambiguity and uncertainty. Initially, with the help of experts in the field, we identified eleven available strategies. Then, we identified five influential environmental indicators and possible states for each, defining thirteen alternative scenarios (one current scenario and twelve future scenarios). Subsequently, the performance of strategies in each indicator state was estimated using NSs. Then, considering the future scenarios, the antifragility scores of the strategies were determined. The results indicate all listed strategies are antifragile, meaning that adopting and implementing each could yield more significant benefits than the current situation. According to the findings, market research, infrastructure development, community engagement, diversification, and monitoring strategies should be implemented in the initial stage. Following them, destination branding, halal tourism, and crisis management strategies should be implemented in the next stage, and the remaining strategies can be executed in the final stage.https://www.journal-fea.com/article_201542_2590c7be4306873d4d845cfab25ae17b.pdfneutrosophic setsscore functiontourism strategiesantifragility analysisantifragile strategiesrankingprioritizing
spellingShingle Mahdi Ghaforiyan
Ali Sorourkhah
Seyyed Edalatpanah
Identifying and prioritizing antifragile tourism strategies in a Neutrosophic environment
Journal of Fuzzy Extension and Applications
neutrosophic sets
score function
tourism strategies
antifragility analysis
antifragile strategies
ranking
prioritizing
title Identifying and prioritizing antifragile tourism strategies in a Neutrosophic environment
title_full Identifying and prioritizing antifragile tourism strategies in a Neutrosophic environment
title_fullStr Identifying and prioritizing antifragile tourism strategies in a Neutrosophic environment
title_full_unstemmed Identifying and prioritizing antifragile tourism strategies in a Neutrosophic environment
title_short Identifying and prioritizing antifragile tourism strategies in a Neutrosophic environment
title_sort identifying and prioritizing antifragile tourism strategies in a neutrosophic environment
topic neutrosophic sets
score function
tourism strategies
antifragility analysis
antifragile strategies
ranking
prioritizing
url https://www.journal-fea.com/article_201542_2590c7be4306873d4d845cfab25ae17b.pdf
work_keys_str_mv AT mahdighaforiyan identifyingandprioritizingantifragiletourismstrategiesinaneutrosophicenvironment
AT alisorourkhah identifyingandprioritizingantifragiletourismstrategiesinaneutrosophicenvironment
AT seyyededalatpanah identifyingandprioritizingantifragiletourismstrategiesinaneutrosophicenvironment