The application of methodological approach to strategic choice and robustness analysis (Case study: Deciding on product sales promotion and advancement)
Purpose: This paper examines the application of the strategic choice approach and robustness analysis as a case study on decision-making about product and sales promotion.Methodology: In this research, the strategic choice approach, a research method of soft operations research, is used to analyze,...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Ayandegan Institute of Higher Education, Tonekabon,
2022-08-01
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| Series: | مدیریت نوآوری و راهبردهای عملیاتی |
| Subjects: | |
| Online Access: | http://www.journal-imos.ir/article_145632_a9cdfbda4b2f4f0b1886bd1e6910676e.pdf |
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