The application of methodological approach to strategic choice and robustness analysis (Case study: Deciding on product sales promotion and advancement)
Purpose: This paper examines the application of the strategic choice approach and robustness analysis as a case study on decision-making about product and sales promotion.Methodology: In this research, the strategic choice approach, a research method of soft operations research, is used to analyze,...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
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Ayandegan Institute of Higher Education, Tonekabon,
2022-08-01
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| Series: | مدیریت نوآوری و راهبردهای عملیاتی |
| Subjects: | |
| Online Access: | http://www.journal-imos.ir/article_145632_a9cdfbda4b2f4f0b1886bd1e6910676e.pdf |
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| _version_ | 1832577828044931072 |
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| author | Mohammadreza Mehregan Sahar Jafari Amir Azara Shirin Zahedi |
| author_facet | Mohammadreza Mehregan Sahar Jafari Amir Azara Shirin Zahedi |
| author_sort | Mohammadreza Mehregan |
| collection | DOAJ |
| description | Purpose: This paper examines the application of the strategic choice approach and robustness analysis as a case study on decision-making about product and sales promotion.Methodology: In this research, the strategic choice approach, a research method of soft operations research, is used to analyze, structure, and create decision trees. Also, the robustness analysis technique has been used to select the final scenario accurately. A questionnaire was used to assess each scenario in the decision tree; all employees of a knowledge-based company completed 40 questionnaires. The reliability of the questionnaire was 0.89 with Cronbach's alpha index. Also, these questionnaires were aggregated using the arithmetic mean.Findings: This study presented a combined approach of strategic choice and robustness analysis to structuring and selecting the final scenario in a decision process. The proposed model was implemented in a case study on decision-making regarding a company's sales promotion strategies.Originality/Value: The current research helps structure and quantify decisions while using research techniques in soft operations, such as the strategic choice approach and robustness analysis. |
| format | Article |
| id | doaj-art-96d37fdef7474715926cf2e92ce2db1e |
| institution | Kabale University |
| issn | 2783-1345 2717-4581 |
| language | fas |
| publishDate | 2022-08-01 |
| publisher | Ayandegan Institute of Higher Education, Tonekabon, |
| record_format | Article |
| series | مدیریت نوآوری و راهبردهای عملیاتی |
| spelling | doaj-art-96d37fdef7474715926cf2e92ce2db1e2025-01-30T14:55:52ZfasAyandegan Institute of Higher Education, Tonekabon,مدیریت نوآوری و راهبردهای عملیاتی2783-13452717-45812022-08-013211312910.22105/imos.2022.309117.1174145632The application of methodological approach to strategic choice and robustness analysis (Case study: Deciding on product sales promotion and advancement)Mohammadreza Mehregan0Sahar Jafari1Amir Azara2Shirin Zahedi3Department of of Industrial Management, University of Tehran, Tehran, Iran.Department of of Industrial Management, University of Tehran, Tehran, Iran.Department of of Industrial Management, University of Tehran, Tehran, Iran.Department of Library & Information Sciences, University of Tehran, Tehran, Iran.Purpose: This paper examines the application of the strategic choice approach and robustness analysis as a case study on decision-making about product and sales promotion.Methodology: In this research, the strategic choice approach, a research method of soft operations research, is used to analyze, structure, and create decision trees. Also, the robustness analysis technique has been used to select the final scenario accurately. A questionnaire was used to assess each scenario in the decision tree; all employees of a knowledge-based company completed 40 questionnaires. The reliability of the questionnaire was 0.89 with Cronbach's alpha index. Also, these questionnaires were aggregated using the arithmetic mean.Findings: This study presented a combined approach of strategic choice and robustness analysis to structuring and selecting the final scenario in a decision process. The proposed model was implemented in a case study on decision-making regarding a company's sales promotion strategies.Originality/Value: The current research helps structure and quantify decisions while using research techniques in soft operations, such as the strategic choice approach and robustness analysis.http://www.journal-imos.ir/article_145632_a9cdfbda4b2f4f0b1886bd1e6910676e.pdfstrategic choice approachdecision-makingrobustness analysisuncertainty |
| spellingShingle | Mohammadreza Mehregan Sahar Jafari Amir Azara Shirin Zahedi The application of methodological approach to strategic choice and robustness analysis (Case study: Deciding on product sales promotion and advancement) مدیریت نوآوری و راهبردهای عملیاتی strategic choice approach decision-making robustness analysis uncertainty |
| title | The application of methodological approach to strategic choice and robustness analysis (Case study: Deciding on product sales promotion and advancement) |
| title_full | The application of methodological approach to strategic choice and robustness analysis (Case study: Deciding on product sales promotion and advancement) |
| title_fullStr | The application of methodological approach to strategic choice and robustness analysis (Case study: Deciding on product sales promotion and advancement) |
| title_full_unstemmed | The application of methodological approach to strategic choice and robustness analysis (Case study: Deciding on product sales promotion and advancement) |
| title_short | The application of methodological approach to strategic choice and robustness analysis (Case study: Deciding on product sales promotion and advancement) |
| title_sort | application of methodological approach to strategic choice and robustness analysis case study deciding on product sales promotion and advancement |
| topic | strategic choice approach decision-making robustness analysis uncertainty |
| url | http://www.journal-imos.ir/article_145632_a9cdfbda4b2f4f0b1886bd1e6910676e.pdf |
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