The role of religiosity in enhancing tourist loyalty through halal tourism and quality services
Halal tourist destinations meet the needs of Muslim travelers while also being accessible to non-Muslim visitors. This study investigates the relationship between non-Muslim visitors’ loyalty to halal products and services and the growth of halal tourism, with a focus on the role of religion as a me...
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Main Authors: | Martaleni Martaleni, Sugeng Mulyono, Elok Sri Utami |
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Format: | Article |
Language: | English |
Published: |
LLC "CPC "Business Perspectives"
2025-01-01
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Series: | Innovative Marketing |
Subjects: | |
Online Access: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21476/IM_2025_01_Martaleni.pdf |
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