Destination image, satisfaction and destination loyalty in cruise tourism: the case of Malaga (Spain)
Over the past decades, cruise tourism is a sector that has experienced a tremendous growth around the globe. The relations that are established between the different agents that interact in this industry, passengers, crew and residents are crucial for visitor satisfaction and the success of the...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Algarve, ESGHT/CINTURS
2018-01-01
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| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://tmstudies.net/index.php/ectms/article/view/912/pdf_79 |
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| Summary: | Over the past decades, cruise tourism is a sector that has experienced
a tremendous growth around the globe. The relations that are
established between the different agents that interact in this industry,
passengers, crew and residents are crucial for visitor satisfaction and
the success of the tourist destination. The study has analyzed the
different types of cruise passengers who landed at the port of Malaga
and their perception of the city through destination image, satisfaction
and destination loyalty. A cluster analysis identified the existence of
four different groups of passengers whose opinions can give a specific
answer to the consolidation of Malaga as a quality tourist destination.
From a practical point of view, recommendations about the adequate
management of the destination´s attractions for the cruise industry are
discussed in the conclusions |
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| ISSN: | 2182-8466 |