HIV Prevention Messages Targeting Young Latino Immigrant MSM
Young Latino immigrant men who have sex with men (MSM) are at risk for HIV and for delayed diagnosis. A need exists to raise awareness about HIV prevention in this population, including the benefits of timely HIV testing. This project was developed through collaboration between University of WA rese...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2014-01-01
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| Series: | AIDS Research and Treatment |
| Online Access: | http://dx.doi.org/10.1155/2014/353092 |
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| _version_ | 1832560404029505536 |
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| author | Rosa Solorio Pamela Norton-Shelpuk Mark Forehand Marcos Martinez Joel Aguirre |
| author_facet | Rosa Solorio Pamela Norton-Shelpuk Mark Forehand Marcos Martinez Joel Aguirre |
| author_sort | Rosa Solorio |
| collection | DOAJ |
| description | Young Latino immigrant men who have sex with men (MSM) are at risk for HIV and for delayed diagnosis. A need exists to raise awareness about HIV prevention in this population, including the benefits of timely HIV testing. This project was developed through collaboration between University of WA researchers and Entre Hermanos, a community-based organization serving Latinos. Building from a community-based participatory research approach, the researchers developed a campaign that was executed by Activate Brands, based in Denver, Colorado. The authors (a) describe the development of HIV prevention messages through the integration of previously collected formative data; (b) describe the process of translating these messages into PSAs, including the application of a marketing strategy; (c) describe testing the PSAs within the Latino MSM community; and (c) determine a set of important factors to consider when developing HIV prevention messages for young Latino MSM who do not identify as gay. |
| format | Article |
| id | doaj-art-95d3b2727e5c42d391919a1fe6a6848e |
| institution | Kabale University |
| issn | 2090-1240 2090-1259 |
| language | English |
| publishDate | 2014-01-01 |
| publisher | Wiley |
| record_format | Article |
| series | AIDS Research and Treatment |
| spelling | doaj-art-95d3b2727e5c42d391919a1fe6a6848e2025-02-03T01:27:40ZengWileyAIDS Research and Treatment2090-12402090-12592014-01-01201410.1155/2014/353092353092HIV Prevention Messages Targeting Young Latino Immigrant MSMRosa Solorio0Pamela Norton-Shelpuk1Mark Forehand2Marcos Martinez3Joel Aguirre4Department of Health Services, School of Public Health, University of Washington, 4333 Brooklyn Avenue NE, Box 359455, Seattle, WA 98195, USAActivate Brands, Denver, CO 80202, USAFoster School of Business, University of Washington, Seattle, WA 98105, USAEntre Hermanos, Seattle, WA 98122, USADepartment of Health Services, School of Public Health, University of Washington, 4333 Brooklyn Avenue NE, Box 359455, Seattle, WA 98195, USAYoung Latino immigrant men who have sex with men (MSM) are at risk for HIV and for delayed diagnosis. A need exists to raise awareness about HIV prevention in this population, including the benefits of timely HIV testing. This project was developed through collaboration between University of WA researchers and Entre Hermanos, a community-based organization serving Latinos. Building from a community-based participatory research approach, the researchers developed a campaign that was executed by Activate Brands, based in Denver, Colorado. The authors (a) describe the development of HIV prevention messages through the integration of previously collected formative data; (b) describe the process of translating these messages into PSAs, including the application of a marketing strategy; (c) describe testing the PSAs within the Latino MSM community; and (c) determine a set of important factors to consider when developing HIV prevention messages for young Latino MSM who do not identify as gay.http://dx.doi.org/10.1155/2014/353092 |
| spellingShingle | Rosa Solorio Pamela Norton-Shelpuk Mark Forehand Marcos Martinez Joel Aguirre HIV Prevention Messages Targeting Young Latino Immigrant MSM AIDS Research and Treatment |
| title | HIV Prevention Messages Targeting Young Latino Immigrant MSM |
| title_full | HIV Prevention Messages Targeting Young Latino Immigrant MSM |
| title_fullStr | HIV Prevention Messages Targeting Young Latino Immigrant MSM |
| title_full_unstemmed | HIV Prevention Messages Targeting Young Latino Immigrant MSM |
| title_short | HIV Prevention Messages Targeting Young Latino Immigrant MSM |
| title_sort | hiv prevention messages targeting young latino immigrant msm |
| url | http://dx.doi.org/10.1155/2014/353092 |
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