Beauty Bias? Exploring the Influence of Attractiveness on Conservation Intentions for Plants and Their Pollinators

Plants are an essential component of ecosystems; however, their significance is frequently underestimated, resulting in less effective conservation efforts. One approach to address plant blindness (PB) or plant awareness disparity (PAD) is to establish connections between plants and animals, as anim...

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Main Authors: Pavol Prokop, Simona Todáková, Jana Fančovičová
Format: Article
Language:English
Published: MDPI AG 2025-01-01
Series:Diversity
Subjects:
Online Access:https://www.mdpi.com/1424-2818/17/1/71
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author Pavol Prokop
Simona Todáková
Jana Fančovičová
author_facet Pavol Prokop
Simona Todáková
Jana Fančovičová
author_sort Pavol Prokop
collection DOAJ
description Plants are an essential component of ecosystems; however, their significance is frequently underestimated, resulting in less effective conservation efforts. One approach to address plant blindness (PB) or plant awareness disparity (PAD) is to establish connections between plants and animals, as animals inherently attract more human attention. In this study, we employed an online questionnaire to manipulate visual materials featuring plant flowers alone, plant flowers accompanied by pollinators, and pollinators in isolation. We assessed participants’ willingness to protect (WTP) and the perceived attractiveness of both plants and their pollinators. Our findings revealed that pollinators presented alone received higher WTP scores than plants. Moreover, the visual association between pollinators and plants enhanced WTP plants. Conversely, plants were consistently perceived as more attractive than pollinators, irrespective of whether the flowers were displayed alone or alongside pollinators. The perceived attractiveness of both plants and pollinators was significantly correlated with WTP. Notably, colourful pollinators such as <i>Selasphorus rufus</i>, <i>Vestiaria coccinea</i>, and <i>Danaus plexippus</i> positively influenced WTP plants, while the remaining five species (predominantly invertebrates) did not exhibit a similar effect. We propose that establishing a connection between visually appealing pollinators and plants can help mitigate PB/PAD. These pollinators should be utilised as umbrella species to enhance human attention and interest in pollination processes and plant biology.
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spelling doaj-art-95a97dcafd0e49f6bc1f1f438323f8762025-01-24T13:29:33ZengMDPI AGDiversity1424-28182025-01-011717110.3390/d17010071Beauty Bias? Exploring the Influence of Attractiveness on Conservation Intentions for Plants and Their PollinatorsPavol Prokop0Simona Todáková1Jana Fančovičová2Department of Environmental Ecology and Landscape Management, Faculty of Natural Sciences, Comenius University, Ilkovičova 6, 842 15 Bratislava, SlovakiaFaculty of Education, Trnava University, Priemyselná 4, 918 43 Trnava, SlovakiaFaculty of Education, Trnava University, Priemyselná 4, 918 43 Trnava, SlovakiaPlants are an essential component of ecosystems; however, their significance is frequently underestimated, resulting in less effective conservation efforts. One approach to address plant blindness (PB) or plant awareness disparity (PAD) is to establish connections between plants and animals, as animals inherently attract more human attention. In this study, we employed an online questionnaire to manipulate visual materials featuring plant flowers alone, plant flowers accompanied by pollinators, and pollinators in isolation. We assessed participants’ willingness to protect (WTP) and the perceived attractiveness of both plants and their pollinators. Our findings revealed that pollinators presented alone received higher WTP scores than plants. Moreover, the visual association between pollinators and plants enhanced WTP plants. Conversely, plants were consistently perceived as more attractive than pollinators, irrespective of whether the flowers were displayed alone or alongside pollinators. The perceived attractiveness of both plants and pollinators was significantly correlated with WTP. Notably, colourful pollinators such as <i>Selasphorus rufus</i>, <i>Vestiaria coccinea</i>, and <i>Danaus plexippus</i> positively influenced WTP plants, while the remaining five species (predominantly invertebrates) did not exhibit a similar effect. We propose that establishing a connection between visually appealing pollinators and plants can help mitigate PB/PAD. These pollinators should be utilised as umbrella species to enhance human attention and interest in pollination processes and plant biology.https://www.mdpi.com/1424-2818/17/1/71plant awareness disparityplant blindnessattitudes toward plantswillingness to protect plants
spellingShingle Pavol Prokop
Simona Todáková
Jana Fančovičová
Beauty Bias? Exploring the Influence of Attractiveness on Conservation Intentions for Plants and Their Pollinators
Diversity
plant awareness disparity
plant blindness
attitudes toward plants
willingness to protect plants
title Beauty Bias? Exploring the Influence of Attractiveness on Conservation Intentions for Plants and Their Pollinators
title_full Beauty Bias? Exploring the Influence of Attractiveness on Conservation Intentions for Plants and Their Pollinators
title_fullStr Beauty Bias? Exploring the Influence of Attractiveness on Conservation Intentions for Plants and Their Pollinators
title_full_unstemmed Beauty Bias? Exploring the Influence of Attractiveness on Conservation Intentions for Plants and Their Pollinators
title_short Beauty Bias? Exploring the Influence of Attractiveness on Conservation Intentions for Plants and Their Pollinators
title_sort beauty bias exploring the influence of attractiveness on conservation intentions for plants and their pollinators
topic plant awareness disparity
plant blindness
attitudes toward plants
willingness to protect plants
url https://www.mdpi.com/1424-2818/17/1/71
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