Universal characteristics of clip culture
The article analyzes the phenomenon of clip culture. Alvin Toffler’s information society dynamics concept has become the methodological basis of the research. The purpose of the study is to highlight the universal characteristics of clip culture considering the current state of the info- and technos...
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2023-07-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/4555 |
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| _version_ | 1832541563891220480 |
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| author | A. P. Avdeeva Yu. A. Safonova |
| author_facet | A. P. Avdeeva Yu. A. Safonova |
| author_sort | A. P. Avdeeva |
| collection | DOAJ |
| description | The article analyzes the phenomenon of clip culture. Alvin Toffler’s information society dynamics concept has become the methodological basis of the research. The purpose of the study is to highlight the universal characteristics of clip culture considering the current state of the info- and technosphere. The following characteristics of clip culture have been identified: tempo and rhythm changes, mosaic of images, focus on visual and emotional components, formulaic narration, hypertextuality. The changes are the most visible in the media sphere. However, they are also observed in everyday life, manifested by the variety of choices, kaleidoscope of images, and fragmentation of life itself. The results of the study may be of interest to sociologists, culturologists, psychologists, as well as specialists in the field of education clarifying the cognitive needs of modern young people. |
| format | Article |
| id | doaj-art-957555b289c740bd92b21516d29fbdb4 |
| institution | Kabale University |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2023-07-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-957555b289c740bd92b21516d29fbdb42025-02-04T08:28:17ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152023-07-011618619410.26425/1816-4277-2023-6-186-1942822Universal characteristics of clip cultureA. P. Avdeeva0Yu. A. Safonova1Bauman Moscow State Technical UniversityBauman Moscow State Technical UniversityThe article analyzes the phenomenon of clip culture. Alvin Toffler’s information society dynamics concept has become the methodological basis of the research. The purpose of the study is to highlight the universal characteristics of clip culture considering the current state of the info- and technosphere. The following characteristics of clip culture have been identified: tempo and rhythm changes, mosaic of images, focus on visual and emotional components, formulaic narration, hypertextuality. The changes are the most visible in the media sphere. However, they are also observed in everyday life, manifested by the variety of choices, kaleidoscope of images, and fragmentation of life itself. The results of the study may be of interest to sociologists, culturologists, psychologists, as well as specialists in the field of education clarifying the cognitive needs of modern young people.https://vestnik.guu.ru/jour/article/view/4555clip culturehypertextmosaicinformation culturestudents’ cognitive needsnon-linearitycharacteristics of clip culture |
| spellingShingle | A. P. Avdeeva Yu. A. Safonova Universal characteristics of clip culture Вестник университета clip culture hypertext mosaic information culture students’ cognitive needs non-linearity characteristics of clip culture |
| title | Universal characteristics of clip culture |
| title_full | Universal characteristics of clip culture |
| title_fullStr | Universal characteristics of clip culture |
| title_full_unstemmed | Universal characteristics of clip culture |
| title_short | Universal characteristics of clip culture |
| title_sort | universal characteristics of clip culture |
| topic | clip culture hypertext mosaic information culture students’ cognitive needs non-linearity characteristics of clip culture |
| url | https://vestnik.guu.ru/jour/article/view/4555 |
| work_keys_str_mv | AT apavdeeva universalcharacteristicsofclipculture AT yuasafonova universalcharacteristicsofclipculture |