The Balaton as a Brand (Experiences of a Questionnaire Survey)
The authors of this study examined the destination image of Lake Balaton which region is one of the top tourist destinations in Hungary. The empirical research was designed to obtain answers to two questions: whether the image of the region well recognizable and the much-discussed "Balaton-bran...
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| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | ces |
| Published: |
University of South Bohemia
2015-12-01
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| Series: | DETUROPE |
| Subjects: | |
| Online Access: | http://www.deturope.eu/file_download.php?type=2&item=132 |
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