How Social Media Influencers Shape Consumer Perceptions and Buying Behavior at Inland Resorts: A Mixed-Methods Inquiry
As influencer marketing evolves, understanding its impact on specific industries becomes crucial. This mixed-methods study examines the influence of social media influencers (SMIs) on consumer perceptions and buying behaviors within the context of inland resorts. Using surveys and interviews with r...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Negros Occidental-Recoletos Graduate School
2025-01-01
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| Series: | Philippine Social Science Journal |
| Subjects: | |
| Online Access: | https://philssj.org/index.php/main/article/view/1050 |
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