Does Brand Attitude Complement Influencer Credibility in Shaping Purchase Intention of Indian GenZ Consumers? [version 3; peer review: 2 approved]
Introduction The social media landscape has radically changed and has revolutionized consumer perspectives, purchasing habits, and behaviors. Amidst this emerging trend is the rise of influencer marketing and its impact on the purchase intentions of followers. The objective is to explore the charact...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
F1000 Research Ltd
2025-01-01
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| Series: | F1000Research |
| Subjects: | |
| Online Access: | https://f1000research.com/articles/13-1343/v3 |
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