Multimodalität in den Relationen zwischen Sprache und Emojis auf Facebook-Profilen polnischer Universitäten
The article addresses the problem of multimodal relations between language and emojis, based on the postings on Facebook profiles of universities in Poland. It begins with a summary of the current state of research on emoticons / emojis and then proceeds to discuss their functions. The subsequent an...
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| Language: | deu |
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Oficyna Wydawnicza ATUT
2024-12-01
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| Series: | Beiträge zur Allgemeinen und Vergleichenden Sprachwissenschaft |
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| Online Access: | https://beitraege-contributions.pl/articles/13/06_kapuscinska.pdf |
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| _version_ | 1832593692016246784 |
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| author | Anna Kapuścińska |
| author_facet | Anna Kapuścińska |
| author_sort | Anna Kapuścińska |
| collection | DOAJ |
| description | The article addresses the problem of multimodal relations between language and emojis, based on the postings on Facebook profiles of universities in Poland. It begins with a summary of the current state of research on emoticons / emojis and then proceeds to discuss their functions. The subsequent analysis is grounded on the catalogue of nine functions of emojis, distinguished by Pappert (2017): relationship design, commentary / evaluation, modalisation, framing, structuring, presentation, ludic function, economisation, and decoration. The analysis focusses on 50 postings published on the Facebook profiles of five largest Polish universities during the period from 1st June to 7th June 2022, of which 39 contain at least one emoji. Its results indicate that the most frequent functions of emojis in such postings are structuring, commentary / evaluation and relationship design, whereas the analysed material does not provide any evidence for ludic function. Regardless of their specific functions, the mere presence of emojis in the majority of postings on university profiles may be also perceived from a broader perspective as a consequence of the compromise between the so far rather distant style of communication employed by universities and their social media presence. |
| format | Article |
| id | doaj-art-93fa7afbfa7a4ecab925892b2f4e200d |
| institution | Kabale University |
| issn | 2299-4122 2657-4799 |
| language | deu |
| publishDate | 2024-12-01 |
| publisher | Oficyna Wydawnicza ATUT |
| record_format | Article |
| series | Beiträge zur Allgemeinen und Vergleichenden Sprachwissenschaft |
| spelling | doaj-art-93fa7afbfa7a4ecab925892b2f4e200d2025-01-20T10:19:06ZdeuOficyna Wydawnicza ATUTBeiträge zur Allgemeinen und Vergleichenden Sprachwissenschaft2299-41222657-47992024-12-011312916610.23817/bzspr.13-6Multimodalität in den Relationen zwischen Sprache und Emojis auf Facebook-Profilen polnischer UniversitätenAnna Kapuścińska0https://orcid.org/0000-0001-6316-1838Uniwersytet Kazimierza Wielkiego w BydgoszczyThe article addresses the problem of multimodal relations between language and emojis, based on the postings on Facebook profiles of universities in Poland. It begins with a summary of the current state of research on emoticons / emojis and then proceeds to discuss their functions. The subsequent analysis is grounded on the catalogue of nine functions of emojis, distinguished by Pappert (2017): relationship design, commentary / evaluation, modalisation, framing, structuring, presentation, ludic function, economisation, and decoration. The analysis focusses on 50 postings published on the Facebook profiles of five largest Polish universities during the period from 1st June to 7th June 2022, of which 39 contain at least one emoji. Its results indicate that the most frequent functions of emojis in such postings are structuring, commentary / evaluation and relationship design, whereas the analysed material does not provide any evidence for ludic function. Regardless of their specific functions, the mere presence of emojis in the majority of postings on university profiles may be also perceived from a broader perspective as a consequence of the compromise between the so far rather distant style of communication employed by universities and their social media presence.https://beitraege-contributions.pl/articles/13/06_kapuscinska.pdfemojissocial mediainstitutional communicationmultimodality |
| spellingShingle | Anna Kapuścińska Multimodalität in den Relationen zwischen Sprache und Emojis auf Facebook-Profilen polnischer Universitäten Beiträge zur Allgemeinen und Vergleichenden Sprachwissenschaft emojis social media institutional communication multimodality |
| title | Multimodalität in den Relationen zwischen Sprache und Emojis auf Facebook-Profilen polnischer Universitäten |
| title_full | Multimodalität in den Relationen zwischen Sprache und Emojis auf Facebook-Profilen polnischer Universitäten |
| title_fullStr | Multimodalität in den Relationen zwischen Sprache und Emojis auf Facebook-Profilen polnischer Universitäten |
| title_full_unstemmed | Multimodalität in den Relationen zwischen Sprache und Emojis auf Facebook-Profilen polnischer Universitäten |
| title_short | Multimodalität in den Relationen zwischen Sprache und Emojis auf Facebook-Profilen polnischer Universitäten |
| title_sort | multimodalitat in den relationen zwischen sprache und emojis auf facebook profilen polnischer universitaten |
| topic | emojis social media institutional communication multimodality |
| url | https://beitraege-contributions.pl/articles/13/06_kapuscinska.pdf |
| work_keys_str_mv | AT annakapuscinska multimodalitatindenrelationenzwischenspracheundemojisauffacebookprofilenpolnischeruniversitaten |