Promotional elements and the performance of tourism marketing of visitor attraction places with the mediating role of public relations: empirical evidence from visitors in Ethiopia
Tourism is a vital economic sector, yet many nations face challenges due to limited awareness and experience with efficient marketing techniques. This study examines the impact of promotional elements on tourism marketing effectiveness, with public relations serving as a mediator. Using cross-sectio...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2025-12-01
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| Series: | Cogent Business & Management |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2025.2454325 |
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