Pricing Decisions of a Two-Echelon Supply Chain in Fuzzy Environment
Pricing decisions of a two-echelon supply chain with one manufacturer and duopolistic retailers in fuzzy environment are considered in this paper. The manufacturer produces a product and sells it to the two retailers, who in turn retail it to end customers. The fuzziness is associated with the custo...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Wiley
2013-01-01
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| Series: | Discrete Dynamics in Nature and Society |
| Online Access: | http://dx.doi.org/10.1155/2013/971504 |
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| _version_ | 1832549869223411712 |
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| author | Jie Wei Guoying Pang Yongjun Liu Qian Ma |
| author_facet | Jie Wei Guoying Pang Yongjun Liu Qian Ma |
| author_sort | Jie Wei |
| collection | DOAJ |
| description | Pricing decisions of a two-echelon supply chain with one manufacturer and duopolistic retailers in fuzzy environment are considered in this paper. The manufacturer produces a product and sells it to the two retailers, who in turn retail it to end customers. The fuzziness is associated with the customers’ demand and the manufacturing cost. The purpose of this paper is to analyze the effect of two retailers’ different pricing strategies on the optimal pricing decisions of the manufacturer and the two retailers themselves in MS Game scenario. As a reference model, the centralized decision scenario is also considered. The closed-form optimal pricing decisions of the manufacturer and the two retailers are derived in the above decision scenarios. Some insights into how pricing decisions vary with decision scenarios and the two retailers’ pricing strategies in fuzzy environment are also investigated, which can serve as the basis for empirical study in the future. |
| format | Article |
| id | doaj-art-936bd8803ec24ce5a8c020389ff72684 |
| institution | Kabale University |
| issn | 1026-0226 1607-887X |
| language | English |
| publishDate | 2013-01-01 |
| publisher | Wiley |
| record_format | Article |
| series | Discrete Dynamics in Nature and Society |
| spelling | doaj-art-936bd8803ec24ce5a8c020389ff726842025-02-03T06:08:25ZengWileyDiscrete Dynamics in Nature and Society1026-02261607-887X2013-01-01201310.1155/2013/971504971504Pricing Decisions of a Two-Echelon Supply Chain in Fuzzy EnvironmentJie Wei0Guoying Pang1Yongjun Liu2Qian Ma3General Courses Department, Military Transportation University, Tianjin 300161, ChinaGeneral Courses Department, Military Transportation University, Tianjin 300161, ChinaMilitary Logistics Department, Military Transportation University, Tianjin 300161, ChinaGeneral Courses Department, Military Transportation University, Tianjin 300161, ChinaPricing decisions of a two-echelon supply chain with one manufacturer and duopolistic retailers in fuzzy environment are considered in this paper. The manufacturer produces a product and sells it to the two retailers, who in turn retail it to end customers. The fuzziness is associated with the customers’ demand and the manufacturing cost. The purpose of this paper is to analyze the effect of two retailers’ different pricing strategies on the optimal pricing decisions of the manufacturer and the two retailers themselves in MS Game scenario. As a reference model, the centralized decision scenario is also considered. The closed-form optimal pricing decisions of the manufacturer and the two retailers are derived in the above decision scenarios. Some insights into how pricing decisions vary with decision scenarios and the two retailers’ pricing strategies in fuzzy environment are also investigated, which can serve as the basis for empirical study in the future.http://dx.doi.org/10.1155/2013/971504 |
| spellingShingle | Jie Wei Guoying Pang Yongjun Liu Qian Ma Pricing Decisions of a Two-Echelon Supply Chain in Fuzzy Environment Discrete Dynamics in Nature and Society |
| title | Pricing Decisions of a Two-Echelon Supply Chain in Fuzzy Environment |
| title_full | Pricing Decisions of a Two-Echelon Supply Chain in Fuzzy Environment |
| title_fullStr | Pricing Decisions of a Two-Echelon Supply Chain in Fuzzy Environment |
| title_full_unstemmed | Pricing Decisions of a Two-Echelon Supply Chain in Fuzzy Environment |
| title_short | Pricing Decisions of a Two-Echelon Supply Chain in Fuzzy Environment |
| title_sort | pricing decisions of a two echelon supply chain in fuzzy environment |
| url | http://dx.doi.org/10.1155/2013/971504 |
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