COMMUNICATION MECHANISM OF TERRITORY BRANDING
The article deals with the specific territory branding differences in terms of the communication mechanism. The characteristics of the process of decision-making in territory branding are shown there. The article examines communication mechanism between the territory and the various target audiences...
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| Format: | Article |
| Language: | English |
| Published: |
Publishing House of the State University of Management
2017-03-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/629 |
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| _version_ | 1832542042845085696 |
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| author | M. Makashev |
| author_facet | M. Makashev |
| author_sort | M. Makashev |
| collection | DOAJ |
| description | The article deals with the specific territory branding differences in terms of the communication mechanism. The characteristics of the process of decision-making in territory branding are shown there. The article examines communication mechanism between the territory and the various target audiences, as well as the types of feedback. The basic types of branding communications are discussed. |
| format | Article |
| id | doaj-art-933df16114dd433ebd889a4ffca860ee |
| institution | Kabale University |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2017-03-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-933df16114dd433ebd889a4ffca860ee2025-02-04T08:27:50ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152017-03-01032226629COMMUNICATION MECHANISM OF TERRITORY BRANDINGM. Makashev0ФГБОУ ВО «ГУУ»The article deals with the specific territory branding differences in terms of the communication mechanism. The characteristics of the process of decision-making in territory branding are shown there. The article examines communication mechanism between the territory and the various target audiences, as well as the types of feedback. The basic types of branding communications are discussed.https://vestnik.guu.ru/jour/article/view/629communicationpositioningtarget audienceterritory brandingterritory marketingbranding communicationscommunication mechanism |
| spellingShingle | M. Makashev COMMUNICATION MECHANISM OF TERRITORY BRANDING Вестник университета communication positioning target audience territory branding territory marketing branding communications communication mechanism |
| title | COMMUNICATION MECHANISM OF TERRITORY BRANDING |
| title_full | COMMUNICATION MECHANISM OF TERRITORY BRANDING |
| title_fullStr | COMMUNICATION MECHANISM OF TERRITORY BRANDING |
| title_full_unstemmed | COMMUNICATION MECHANISM OF TERRITORY BRANDING |
| title_short | COMMUNICATION MECHANISM OF TERRITORY BRANDING |
| title_sort | communication mechanism of territory branding |
| topic | communication positioning target audience territory branding territory marketing branding communications communication mechanism |
| url | https://vestnik.guu.ru/jour/article/view/629 |
| work_keys_str_mv | AT mmakashev communicationmechanismofterritorybranding |