COMMUNICATION MECHANISM OF TERRITORY BRANDING
The article deals with the specific territory branding differences in terms of the communication mechanism. The characteristics of the process of decision-making in territory branding are shown there. The article examines communication mechanism between the territory and the various target audiences...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Publishing House of the State University of Management
2017-03-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/629 |
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| Summary: | The article deals with the specific territory branding differences in terms of the communication mechanism. The characteristics of the process of decision-making in territory branding are shown there. The article examines communication mechanism between the territory and the various target audiences, as well as the types of feedback. The basic types of branding communications are discussed. |
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| ISSN: | 1816-4277 2686-8415 |