Digital Diplomacy in the Discourse of Global Policy

The article presents a comparative analysis of the official presence on the Internet, including social networking sites, of the state diplomatic agencies of France, Italy, Russia, and others. A new form of "digital diplomacy" on the one hand provides new opportunities for the implementatio...

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Main Author: I. V. Surma
Format: Article
Language:English
Published: MGIMO University Press 2014-12-01
Series:Vestnik MGIMO-Universiteta
Subjects:
Online Access:https://www.vestnik.mgimo.ru/jour/article/view/241
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author I. V. Surma
author_facet I. V. Surma
author_sort I. V. Surma
collection DOAJ
description The article presents a comparative analysis of the official presence on the Internet, including social networking sites, of the state diplomatic agencies of France, Italy, Russia, and others. A new form of "digital diplomacy" on the one hand provides new opportunities for the implementation of the state international politics, and on the other, imposes special requirements on its members. There is the feedback loop between the diplomatic and public agencies (a new phenomenon of the modern information society). Social media play an important role in shaping public opinion, which puts forward specific requirements for how information on the official pages of diplomatic offices in social networks. The new format of close cooperation between the public and diplomatic agencies makes the modern diplomacy more public and less restrained. In these circumstances, it is very important information without losing the initiative and applying new and modern means of communication with their particular style of communication, they can not fall the level of political culture, as happened with the diplomatic authorities of the USA and some other countries. Thus, the ongoing technological revolution complicates the interaction between the participants of international relations. The usage of digital technologies in the diplomatic activity opens up new possibilities for conducting a policy of «soft power» aimed to develop concerted action to overcome the political, social and economic crises, as well as develop the measures to prevent them.
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spelling doaj-art-9252968e17424617a8193bb6f0eac8e12025-01-30T12:16:11ZengMGIMO University PressVestnik MGIMO-Universiteta2071-81602541-90992014-12-0106(39)536010.24833/2071-8160-2014-6-39-53-60241Digital Diplomacy in the Discourse of Global PolicyI. V. Surma0State Duma; Diplomatic Academy of the Ministry of Foreign Affairs of RussiaThe article presents a comparative analysis of the official presence on the Internet, including social networking sites, of the state diplomatic agencies of France, Italy, Russia, and others. A new form of "digital diplomacy" on the one hand provides new opportunities for the implementation of the state international politics, and on the other, imposes special requirements on its members. There is the feedback loop between the diplomatic and public agencies (a new phenomenon of the modern information society). Social media play an important role in shaping public opinion, which puts forward specific requirements for how information on the official pages of diplomatic offices in social networks. The new format of close cooperation between the public and diplomatic agencies makes the modern diplomacy more public and less restrained. In these circumstances, it is very important information without losing the initiative and applying new and modern means of communication with their particular style of communication, they can not fall the level of political culture, as happened with the diplomatic authorities of the USA and some other countries. Thus, the ongoing technological revolution complicates the interaction between the participants of international relations. The usage of digital technologies in the diplomatic activity opens up new possibilities for conducting a policy of «soft power» aimed to develop concerted action to overcome the political, social and economic crises, as well as develop the measures to prevent them.https://www.vestnik.mgimo.ru/jour/article/view/241«мягкая сила»world politicsdigital diplomacysocial networksinternational relationsnetwork theory«soft power»trollingforeign policy
spellingShingle I. V. Surma
Digital Diplomacy in the Discourse of Global Policy
Vestnik MGIMO-Universiteta
«мягкая сила»
world politics
digital diplomacy
social networks
international relations
network theory
«soft power»
trolling
foreign policy
title Digital Diplomacy in the Discourse of Global Policy
title_full Digital Diplomacy in the Discourse of Global Policy
title_fullStr Digital Diplomacy in the Discourse of Global Policy
title_full_unstemmed Digital Diplomacy in the Discourse of Global Policy
title_short Digital Diplomacy in the Discourse of Global Policy
title_sort digital diplomacy in the discourse of global policy
topic «мягкая сила»
world politics
digital diplomacy
social networks
international relations
network theory
«soft power»
trolling
foreign policy
url https://www.vestnik.mgimo.ru/jour/article/view/241
work_keys_str_mv AT ivsurma digitaldiplomacyinthediscourseofglobalpolicy