Exploring the influence of Facebook reels on consumer brand attitude and purchase intentions

The study aims to investigate reel videos' potential influence on consumer purchasing intentions on Facebook. The study employed a non-probability sampling method and gathered data from 203 respondents through an online survey in Dinajpur, Bangladesh. Smart PLS 4.1.0.0 was used to analyze the d...

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Bibliographic Details
Main Authors:	Babu Md Asaduzzaman, Shekh Md Jaman Sahiduj, Rini Gulshan Ara, Hossain Md Arman
Format:	Article
Language:	English
Published:	Srpsko udruženje za marketing 2025-01-01
Series:	Marketing (Beograd. 1991)
Subjects:	facebook reels social media consumer brand attitude purchase intention sem analysis
Online Access:	https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2025/0354-34712501019B.pdf
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