Artificial Intelligence (AI) in the Banking Industry: A Review of Service Areas and Customer Service Journeys in Emerging Economies
The banking industry's shift towards digitalization, particularly Web 2.0 banking, signifies a profound change in the bank-client relationship. This transformation integrates digital elements into consumers' lives, digitising everyday activities and highlighting the importance of online s...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Economics – Varna
2024-09-01
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| Series: | Business & Management Compass |
| Subjects: | |
| Online Access: | https://bi.ue-varna.bg/ojs/index.php/bmc/article/view/66 |
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