Revisiting the corporate image of South African banking institutions
This paper summarises the findings of a replication of an earlier study by Van Heerden & Puth (1995), which again confirmed that behavioural and visual identities contribute to the corporate image of South African banking institutions. Perceptions were measured through the same semantic differe...
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| Format: | Article |
| Language: | English |
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University of Johannesburg
2022-10-01
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| Series: | Communicare |
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| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1780 |
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| author | Corlia Van Heerden J.J. Badenhorst |
| author_facet | Corlia Van Heerden J.J. Badenhorst |
| author_sort | Corlia Van Heerden |
| collection | DOAJ |
| description |
This paper summarises the findings of a replication of an earlier study by Van Heerden
& Puth (1995), which again confirmed that behavioural and visual identities contribute
to the corporate image of South African banking institutions. Perceptions were measured
through the same semantic differential used in the 1995 study. Eight factors were
identified in the replication study, namely social interaction, service, quality, growth,
aesthetic characteristics, activeness, liveliness and reputation. A certain degree of
overlap between the two sets of factors (1995 and replication study) was detected. The
findings emphasise that banks should nurture social relationships with their customers.
|
| format | Article |
| id | doaj-art-9170a918d3e74c1a842f9d9b456782aa |
| institution | Kabale University |
| issn | 0259-0069 2957-7950 |
| language | English |
| publishDate | 2022-10-01 |
| publisher | University of Johannesburg |
| record_format | Article |
| series | Communicare |
| spelling | doaj-art-9170a918d3e74c1a842f9d9b456782aa2025-01-20T08:51:24ZengUniversity of JohannesburgCommunicare0259-00692957-79502022-10-0123110.36615/jcsa.v23i1.1780Revisiting the corporate image of South African banking institutionsCorlia Van Heerden0https://orcid.org/0000-0002-9584-5342J.J. Badenhorst1University of PretoriaUniversity of Pretoria This paper summarises the findings of a replication of an earlier study by Van Heerden & Puth (1995), which again confirmed that behavioural and visual identities contribute to the corporate image of South African banking institutions. Perceptions were measured through the same semantic differential used in the 1995 study. Eight factors were identified in the replication study, namely social interaction, service, quality, growth, aesthetic characteristics, activeness, liveliness and reputation. A certain degree of overlap between the two sets of factors (1995 and replication study) was detected. The findings emphasise that banks should nurture social relationships with their customers. https://journals.uj.ac.za/index.php/jcsa/article/view/1780South African banking institutionscorporate image1995replication studyEight factorssocial relationships |
| spellingShingle | Corlia Van Heerden J.J. Badenhorst Revisiting the corporate image of South African banking institutions Communicare South African banking institutions corporate image 1995 replication study Eight factors social relationships |
| title | Revisiting the corporate image of South African banking institutions |
| title_full | Revisiting the corporate image of South African banking institutions |
| title_fullStr | Revisiting the corporate image of South African banking institutions |
| title_full_unstemmed | Revisiting the corporate image of South African banking institutions |
| title_short | Revisiting the corporate image of South African banking institutions |
| title_sort | revisiting the corporate image of south african banking institutions |
| topic | South African banking institutions corporate image 1995 replication study Eight factors social relationships |
| url | https://journals.uj.ac.za/index.php/jcsa/article/view/1780 |
| work_keys_str_mv | AT corliavanheerden revisitingthecorporateimageofsouthafricanbankinginstitutions AT jjbadenhorst revisitingthecorporateimageofsouthafricanbankinginstitutions |