INNOVATIVE INFORMATION TECHNOLOGIES IN ELECTION POLITICAL COMMUNICATIONS
The article delves into the transformative role of digital technologies in modern electoral campaigns. The author emphasizes the role of social media in shaping public opinion. The study uses examples such as Joe Biden’s and Kamala Harris’s campaigns to illustrate how these tools can enhance visibi...
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| Format: | Article |
| Language: | Russian |
| Published: |
Oles Honchar Dnipro National University
2024-12-01
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| Series: | Епістемологічні дослідження у філософії, соціальних і політичних науках |
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| Online Access: | https://visnukpfs.dp.ua/index.php/PFS/article/view/1221 |
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| _version_ | 1832587010544500736 |
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| author | Анна РУДНЄВА |
| author_facet | Анна РУДНЄВА |
| author_sort | Анна РУДНЄВА |
| collection | DOAJ |
| description |
The article delves into the transformative role of digital technologies in modern electoral campaigns. The author emphasizes the role of social media in shaping public opinion. The study uses examples such as Joe Biden’s and Kamala Harris’s campaigns to illustrate how these tools can enhance visibility and engagement. The article notes that while social media significantly impacts voter awareness and fundraising, it does not guarantee electoral victories. Mobile applications are highlighted as another critical component of political strategies. The study examines India’s Namo app, which showcases how technology can foster direct communication between political leaders and citizens while collecting valuable data for campaign strategies. The author also addresses the risks associated with these technologies. The use of AI to create deepfakes and spread disinformation poses ethical and security challenges. The text concludes that while digital technologies offer immense opportunities for enhancing electoral communication, they also require robust ethical guidelines and regulatory oversight. By analyzing various tools, practices, and case studies, the article underscores the dual role of innovative information technologies in electoral communications: as catalysts for engagement and as potential vectors for manipulation. This duality necessitates a balanced approach that leverages technological benefits while safeguarding democratic principles.
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| format | Article |
| id | doaj-art-913f716d6dfc4fc6ab963b4ac0bf1b44 |
| institution | Kabale University |
| issn | 2618-1274 2618-1282 |
| language | Russian |
| publishDate | 2024-12-01 |
| publisher | Oles Honchar Dnipro National University |
| record_format | Article |
| series | Епістемологічні дослідження у філософії, соціальних і політичних науках |
| spelling | doaj-art-913f716d6dfc4fc6ab963b4ac0bf1b442025-01-24T18:25:15ZrusOles Honchar Dnipro National UniversityЕпістемологічні дослідження у філософії, соціальних і політичних науках2618-12742618-12822024-12-017210.15421/342457INNOVATIVE INFORMATION TECHNOLOGIES IN ELECTION POLITICAL COMMUNICATIONSАнна РУДНЄВА0Zaporizhzhia National University The article delves into the transformative role of digital technologies in modern electoral campaigns. The author emphasizes the role of social media in shaping public opinion. The study uses examples such as Joe Biden’s and Kamala Harris’s campaigns to illustrate how these tools can enhance visibility and engagement. The article notes that while social media significantly impacts voter awareness and fundraising, it does not guarantee electoral victories. Mobile applications are highlighted as another critical component of political strategies. The study examines India’s Namo app, which showcases how technology can foster direct communication between political leaders and citizens while collecting valuable data for campaign strategies. The author also addresses the risks associated with these technologies. The use of AI to create deepfakes and spread disinformation poses ethical and security challenges. The text concludes that while digital technologies offer immense opportunities for enhancing electoral communication, they also require robust ethical guidelines and regulatory oversight. By analyzing various tools, practices, and case studies, the article underscores the dual role of innovative information technologies in electoral communications: as catalysts for engagement and as potential vectors for manipulation. This duality necessitates a balanced approach that leverages technological benefits while safeguarding democratic principles. https://visnukpfs.dp.ua/index.php/PFS/article/view/1221digital technologies, artificial intelligence, electoral campaign, social media, mobile application |
| spellingShingle | Анна РУДНЄВА INNOVATIVE INFORMATION TECHNOLOGIES IN ELECTION POLITICAL COMMUNICATIONS Епістемологічні дослідження у філософії, соціальних і політичних науках digital technologies, artificial intelligence, electoral campaign, social media, mobile application |
| title | INNOVATIVE INFORMATION TECHNOLOGIES IN ELECTION POLITICAL COMMUNICATIONS |
| title_full | INNOVATIVE INFORMATION TECHNOLOGIES IN ELECTION POLITICAL COMMUNICATIONS |
| title_fullStr | INNOVATIVE INFORMATION TECHNOLOGIES IN ELECTION POLITICAL COMMUNICATIONS |
| title_full_unstemmed | INNOVATIVE INFORMATION TECHNOLOGIES IN ELECTION POLITICAL COMMUNICATIONS |
| title_short | INNOVATIVE INFORMATION TECHNOLOGIES IN ELECTION POLITICAL COMMUNICATIONS |
| title_sort | innovative information technologies in election political communications |
| topic | digital technologies, artificial intelligence, electoral campaign, social media, mobile application |
| url | https://visnukpfs.dp.ua/index.php/PFS/article/view/1221 |
| work_keys_str_mv | AT annarudnêva innovativeinformationtechnologiesinelectionpoliticalcommunications |