Marketing analysis of the intelligent urban mobility market
The article presents the results of a marketing analysis of the global and Russian markets for intelligent urban mobility, including a set of solutions that improve the quality of citizens’ life – environmentally friendly modes of transport, shared services, on-demand mobility and infrastructure for...
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2022-11-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/3897 |
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| _version_ | 1832541623500668928 |
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| author | I. Yu. Okolnishnikova E. V. Krasnov Yu. G. Kuzmenko |
| author_facet | I. Yu. Okolnishnikova E. V. Krasnov Yu. G. Kuzmenko |
| author_sort | I. Yu. Okolnishnikova |
| collection | DOAJ |
| description | The article presents the results of a marketing analysis of the global and Russian markets for intelligent urban mobility, including a set of solutions that improve the quality of citizens’ life – environmentally friendly modes of transport, shared services, on-demand mobility and infrastructure for integrating technologies into the urban environment. The authors propose a characteristic of the smart mobility market, consider the main segments and identify key trends in its development. Special attention is paid to the peculiarities of the transport sharing market development. In a comparative way, the features of consumer preferences, the volume of investments in sharing products and forecasts of market development are analyzed. |
| format | Article |
| id | doaj-art-9120386649674bfdbb870e6737b818a3 |
| institution | Kabale University |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2022-11-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-9120386649674bfdbb870e6737b818a32025-02-04T08:28:14ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152022-11-0101016817610.26425/1816-4277-2022-10-168-1762607Marketing analysis of the intelligent urban mobility marketI. Yu. Okolnishnikova0E. V. Krasnov1Yu. G. Kuzmenko2State University of ManagementState University of ManagementSouth Ural State UniversityThe article presents the results of a marketing analysis of the global and Russian markets for intelligent urban mobility, including a set of solutions that improve the quality of citizens’ life – environmentally friendly modes of transport, shared services, on-demand mobility and infrastructure for integrating technologies into the urban environment. The authors propose a characteristic of the smart mobility market, consider the main segments and identify key trends in its development. Special attention is paid to the peculiarities of the transport sharing market development. In a comparative way, the features of consumer preferences, the volume of investments in sharing products and forecasts of market development are analyzed.https://vestnik.guu.ru/jour/article/view/3897marketinghigh-tech marketinginnovation marketingmarketing researchmarketing analysis of high-tech marketsintelligent urban mobility marketnational technology initiative (nti)autonet market nti |
| spellingShingle | I. Yu. Okolnishnikova E. V. Krasnov Yu. G. Kuzmenko Marketing analysis of the intelligent urban mobility market Вестник университета marketing high-tech marketing innovation marketing marketing research marketing analysis of high-tech markets intelligent urban mobility market national technology initiative (nti) autonet market nti |
| title | Marketing analysis of the intelligent urban mobility market |
| title_full | Marketing analysis of the intelligent urban mobility market |
| title_fullStr | Marketing analysis of the intelligent urban mobility market |
| title_full_unstemmed | Marketing analysis of the intelligent urban mobility market |
| title_short | Marketing analysis of the intelligent urban mobility market |
| title_sort | marketing analysis of the intelligent urban mobility market |
| topic | marketing high-tech marketing innovation marketing marketing research marketing analysis of high-tech markets intelligent urban mobility market national technology initiative (nti) autonet market nti |
| url | https://vestnik.guu.ru/jour/article/view/3897 |
| work_keys_str_mv | AT iyuokolnishnikova marketinganalysisoftheintelligenturbanmobilitymarket AT evkrasnov marketinganalysisoftheintelligenturbanmobilitymarket AT yugkuzmenko marketinganalysisoftheintelligenturbanmobilitymarket |