First-year hemp farmers’ motives and resources to cultivate hemp

Recent legislative changes have opened new ave­nues of hemp production for farmers seeking to diversify their operations. With the availability of these opportunities comes the need to better understand the decision making processes of new hemp growers. The purpose of this study was to explore what...

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Main Authors: Blake Colclasure, Jason Caldwell, Tyler Granberry, Christine Rost, Bailey Gasseling
Format: Article
Language:English
Published: Lyson Center for Civic Agriculture and Food Systems 2025-01-01
Series:Journal of Agriculture, Food Systems, and Community Development
Subjects:
Online Access:https://foodsystemsjournal.org/index.php/fsj/article/view/1317
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author Blake Colclasure
Jason Caldwell
Tyler Granberry
Christine Rost
Bailey Gasseling
author_facet Blake Colclasure
Jason Caldwell
Tyler Granberry
Christine Rost
Bailey Gasseling
author_sort Blake Colclasure
collection DOAJ
description Recent legislative changes have opened new ave­nues of hemp production for farmers seeking to diversify their operations. With the availability of these opportunities comes the need to better understand the decision making processes of new hemp growers. The purpose of this study was to explore what motivated first-year hemp farmers to grow hemp and to better understand the resources they utilized for decision-making. Fifteen farmers engaged in one-on-one interviews, which were ana­lyzed using qualitative research methods. Three dis­tinct themes emerged that undergirded farmer motivations to grow hemp: personal characteristics, identified advantages of hemp as a crop, and triala­bility and compatibility. Additionally, four themes were central to the resources new hemp farmers sought out: grower networks, digital media, gov­ernment-based resources, and print media. The findings of this study align with components of Rogers’ Diffusion of Innovation Theory and recent research related to hemp and hemp-based prod­ucts. Based on these findings, we recommend developing and expanding educational resources for those interested in entering hemp production to aid in their decision-making process and assist them as they navigate their entry into hemp cultivation.
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spelling doaj-art-90e8c7d3df2d42d383d5105c9cb8f4062025-01-22T21:48:14ZengLyson Center for Civic Agriculture and Food SystemsJournal of Agriculture, Food Systems, and Community Development2152-08012025-01-0114110.5304/jafscd.2025.141.028First-year hemp farmers’ motives and resources to cultivate hempBlake Colclasure0Jason Caldwell1Tyler Granberry2Christine Rost3Bailey Gasseling4University of Tennessee-KnoxvilleUniversity of Tennessee-KnoxvilleUniversity of Tennessee-KnoxvilleDoane UniversityDoane University Recent legislative changes have opened new ave­nues of hemp production for farmers seeking to diversify their operations. With the availability of these opportunities comes the need to better understand the decision making processes of new hemp growers. The purpose of this study was to explore what motivated first-year hemp farmers to grow hemp and to better understand the resources they utilized for decision-making. Fifteen farmers engaged in one-on-one interviews, which were ana­lyzed using qualitative research methods. Three dis­tinct themes emerged that undergirded farmer motivations to grow hemp: personal characteristics, identified advantages of hemp as a crop, and triala­bility and compatibility. Additionally, four themes were central to the resources new hemp farmers sought out: grower networks, digital media, gov­ernment-based resources, and print media. The findings of this study align with components of Rogers’ Diffusion of Innovation Theory and recent research related to hemp and hemp-based prod­ucts. Based on these findings, we recommend developing and expanding educational resources for those interested in entering hemp production to aid in their decision-making process and assist them as they navigate their entry into hemp cultivation. https://foodsystemsjournal.org/index.php/fsj/article/view/1317alternative cropscannabidiolcannabisdiffusion of innovationsfarmer behaviorhemp
spellingShingle Blake Colclasure
Jason Caldwell
Tyler Granberry
Christine Rost
Bailey Gasseling
First-year hemp farmers’ motives and resources to cultivate hemp
Journal of Agriculture, Food Systems, and Community Development
alternative crops
cannabidiol
cannabis
diffusion of innovations
farmer behavior
hemp
title First-year hemp farmers’ motives and resources to cultivate hemp
title_full First-year hemp farmers’ motives and resources to cultivate hemp
title_fullStr First-year hemp farmers’ motives and resources to cultivate hemp
title_full_unstemmed First-year hemp farmers’ motives and resources to cultivate hemp
title_short First-year hemp farmers’ motives and resources to cultivate hemp
title_sort first year hemp farmers motives and resources to cultivate hemp
topic alternative crops
cannabidiol
cannabis
diffusion of innovations
farmer behavior
hemp
url https://foodsystemsjournal.org/index.php/fsj/article/view/1317
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AT tylergranberry firstyearhempfarmersmotivesandresourcestocultivatehemp
AT christinerost firstyearhempfarmersmotivesandresourcestocultivatehemp
AT baileygasseling firstyearhempfarmersmotivesandresourcestocultivatehemp