Corporate social responsibility in tourism: The case of Zoomarine Algarve

This study had a threefold purpose. First, it sought to examine the opinion of three important stakeholders – employees, visitors and members of the local community – about the corporate social responsibility (CSR) practices of the theme park, Zoomarine Algarve. Second, this study evaluated the...

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Main Authors: Joaquim Pinto Contreiras, Virgílio Miguel Machado, Ana Patrícia Duarte
Format: Article
Language:English
Published: University of Algarve, ESGHT/CINTURS 2016-01-01
Series:Tourism & Management Studies
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Online Access:https://tmstudies.net/index.php/ectms/article/view/844/pdf_12
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author Joaquim Pinto Contreiras
Virgílio Miguel Machado
Ana Patrícia Duarte
author_facet Joaquim Pinto Contreiras
Virgílio Miguel Machado
Ana Patrícia Duarte
author_sort Joaquim Pinto Contreiras
collection DOAJ
description This study had a threefold purpose. First, it sought to examine the opinion of three important stakeholders – employees, visitors and members of the local community – about the corporate social responsibility (CSR) practices of the theme park, Zoomarine Algarve. Second, this study evaluated the perceptions of the public regarding the impact of the company’s activities on regional development and environmental awareness. Last, the study sought to understand if stakeholders’ opinions regarding this company’s engagement in CSR practices are related to the impacts attributed to Zoomarine Algarve’s regular functions. The methodology comprised quantitative research based on a survey administered to convenience samples of the target groups (n = 405). The results reveal that stakeholders have an extremely positive view of the theme park’s engagement in CSR practices and feel that it contributes significantly to regional development, as well as to raising the environmental awareness of visitors and local communities. The findings also show that perceptions of CSR engagement are positively related with perceived impacts.
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institution Kabale University
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spelling doaj-art-9022a8c4eb5b4665a8ed935593b5cc162025-02-02T12:42:56ZengUniversity of Algarve, ESGHT/CINTURSTourism & Management Studies2182-84662016-01-0112112713510.18089/tms.2016.12113Corporate social responsibility in tourism: The case of Zoomarine AlgarveJoaquim Pinto Contreiras0Virgílio Miguel Machado1Ana Patrícia Duarte2University of Algarve, School of Management, Hospitality and Tourism, Largo Engº Sárrea Prado, nº 21, 8501-859 Portimão, PortugalUniversity of Algarve, School of Management, Hospitality and Tourism, Largo Engº Sárrea Prado, nº 21, 8501-859 Portimão, PortugalInstituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit, (BRU-IUL), Avenue Forças Armadas, 1649-026 Lisbon, PortugalThis study had a threefold purpose. First, it sought to examine the opinion of three important stakeholders – employees, visitors and members of the local community – about the corporate social responsibility (CSR) practices of the theme park, Zoomarine Algarve. Second, this study evaluated the perceptions of the public regarding the impact of the company’s activities on regional development and environmental awareness. Last, the study sought to understand if stakeholders’ opinions regarding this company’s engagement in CSR practices are related to the impacts attributed to Zoomarine Algarve’s regular functions. The methodology comprised quantitative research based on a survey administered to convenience samples of the target groups (n = 405). The results reveal that stakeholders have an extremely positive view of the theme park’s engagement in CSR practices and feel that it contributes significantly to regional development, as well as to raising the environmental awareness of visitors and local communities. The findings also show that perceptions of CSR engagement are positively related with perceived impacts.https://tmstudies.net/index.php/ectms/article/view/844/pdf_12corporate social responsibilitysustainabilitytourismtheme parkstakeholders
spellingShingle Joaquim Pinto Contreiras
Virgílio Miguel Machado
Ana Patrícia Duarte
Corporate social responsibility in tourism: The case of Zoomarine Algarve
Tourism & Management Studies
corporate social responsibility
sustainability
tourism
theme park
stakeholders
title Corporate social responsibility in tourism: The case of Zoomarine Algarve
title_full Corporate social responsibility in tourism: The case of Zoomarine Algarve
title_fullStr Corporate social responsibility in tourism: The case of Zoomarine Algarve
title_full_unstemmed Corporate social responsibility in tourism: The case of Zoomarine Algarve
title_short Corporate social responsibility in tourism: The case of Zoomarine Algarve
title_sort corporate social responsibility in tourism the case of zoomarine algarve
topic corporate social responsibility
sustainability
tourism
theme park
stakeholders
url https://tmstudies.net/index.php/ectms/article/view/844/pdf_12
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AT virgiliomiguelmachado corporatesocialresponsibilityintourismthecaseofzoomarinealgarve
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