Because Follower Experience Matters: The Continuance Intention to Follow Recommendation of the Influencer
In harnessing social media, for the follower to keep following recommendations from the influencer, the concerns are primarily focused on the influencer side only. However, the follower’s experience, in fact, is equally crucial as, at the end of the day, that is the follower who decides to continue...
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| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2022-01-01
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| Series: | Human Behavior and Emerging Technologies |
| Online Access: | http://dx.doi.org/10.1155/2022/3684192 |
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