Touristic destination image in light of the service dominant logic of marketing
This paper analyzes the composition and internal arrangement of touristic seaside destinations in Brazil, in light of three not-yet tested theories: the Means-End Chain (Gutman, 1982), the Service Dominant Logic of Marketing (Vargo & Lusch, 2004), and the organizational triad for local devel...
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| Format: | Article |
| Language: | English |
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University of Algarve, ESGHT/CINTURS
2018-07-01
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| Series: | Tourism & Management Studies |
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| Online Access: | https://tmstudies.net/index.php/ectms/article/view/1047/pdf_102 |
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| author | Edar da Silva Añaña Francisco Antonio dos Anjos Melise de Lima Pereira |
| author_facet | Edar da Silva Añaña Francisco Antonio dos Anjos Melise de Lima Pereira |
| author_sort | Edar da Silva Añaña |
| collection | DOAJ |
| description | This paper analyzes the composition and internal arrangement of
touristic seaside destinations in Brazil, in light of three not-yet tested
theories: the Means-End Chain (Gutman, 1982), the Service Dominant
Logic of Marketing (Vargo & Lusch, 2004), and the organizational triad
for local development proposed by Vázquez-Barquero (1999). An
internet-based survey was distributed and completed by 178
respondents. The answers concentrated in four (among eight possible)
destinations: Balneário Camboriú (31.4%), Rio de Janeiro (28%), Torres
(20%) and Natal (8%). The data were first submitted to Confirmatory
Factor Analysis to identify and to validate the set of components
representing the Tourism Destination Image – TDI. The TDI constituting
factors, and variables representing the Personal Values (as ancestors)
and the Consumer Behavior (as descendants), were submitted to a
Structural Equation Model to evaluate the TDI internal arrangement
and inter-construct relationships. Results indicate that values related to
self-respect, security and excitement influence the assessment of some
TDI components, and that the last four constructs influence the
likelihood of individuals to visit or to recommend the destinations. |
| format | Article |
| id | doaj-art-8fc141fa2e1a4e31b03e53ad7298dac8 |
| institution | Kabale University |
| issn | 2182-8466 |
| language | English |
| publishDate | 2018-07-01 |
| publisher | University of Algarve, ESGHT/CINTURS |
| record_format | Article |
| series | Tourism & Management Studies |
| spelling | doaj-art-8fc141fa2e1a4e31b03e53ad7298dac82025-02-02T03:31:15ZengUniversity of Algarve, ESGHT/CINTURSTourism & Management Studies2182-84662018-07-0114371810.18089/tms.2018.14301Touristic destination image in light of the service dominant logic of marketingEdar da Silva Añaña0Francisco Antonio dos Anjos1Melise de Lima Pereira2Universidade Federal de Pelotas, Rua Gomes Carneiro, 1 - Centro - CEP 96010-610 Pelotas, RS, BrazilUniversidade do Vale do Itajaí, 5ª Avenida, 1100, Bloco 7, Sala 204 -Municípios - CEP 88337-300 Balneário Camboriú, SC, BrazilUniversidade Federal do Rio Grande, Rua Glicério P. de Carvalho, 81 - Coxilha - CEP 96230-000, Santa Vitória do Palmar, RS, BrazilThis paper analyzes the composition and internal arrangement of touristic seaside destinations in Brazil, in light of three not-yet tested theories: the Means-End Chain (Gutman, 1982), the Service Dominant Logic of Marketing (Vargo & Lusch, 2004), and the organizational triad for local development proposed by Vázquez-Barquero (1999). An internet-based survey was distributed and completed by 178 respondents. The answers concentrated in four (among eight possible) destinations: Balneário Camboriú (31.4%), Rio de Janeiro (28%), Torres (20%) and Natal (8%). The data were first submitted to Confirmatory Factor Analysis to identify and to validate the set of components representing the Tourism Destination Image – TDI. The TDI constituting factors, and variables representing the Personal Values (as ancestors) and the Consumer Behavior (as descendants), were submitted to a Structural Equation Model to evaluate the TDI internal arrangement and inter-construct relationships. Results indicate that values related to self-respect, security and excitement influence the assessment of some TDI components, and that the last four constructs influence the likelihood of individuals to visit or to recommend the destinations.https://tmstudies.net/index.php/ectms/article/view/1047/pdf_102tourismtourist destination imageimage measurementmeans-end theorybrazil |
| spellingShingle | Edar da Silva Añaña Francisco Antonio dos Anjos Melise de Lima Pereira Touristic destination image in light of the service dominant logic of marketing Tourism & Management Studies tourism tourist destination image image measurement means-end theory brazil |
| title | Touristic destination image in light of the service dominant logic of marketing |
| title_full | Touristic destination image in light of the service dominant logic of marketing |
| title_fullStr | Touristic destination image in light of the service dominant logic of marketing |
| title_full_unstemmed | Touristic destination image in light of the service dominant logic of marketing |
| title_short | Touristic destination image in light of the service dominant logic of marketing |
| title_sort | touristic destination image in light of the service dominant logic of marketing |
| topic | tourism tourist destination image image measurement means-end theory brazil |
| url | https://tmstudies.net/index.php/ectms/article/view/1047/pdf_102 |
| work_keys_str_mv | AT edardasilvaanana touristicdestinationimageinlightoftheservicedominantlogicofmarketing AT franciscoantoniodosanjos touristicdestinationimageinlightoftheservicedominantlogicofmarketing AT melisedelimapereira touristicdestinationimageinlightoftheservicedominantlogicofmarketing |