Touristic destination image in light of the service dominant logic of marketing
This paper analyzes the composition and internal arrangement of touristic seaside destinations in Brazil, in light of three not-yet tested theories: the Means-End Chain (Gutman, 1982), the Service Dominant Logic of Marketing (Vargo & Lusch, 2004), and the organizational triad for local devel...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Algarve, ESGHT/CINTURS
2018-07-01
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| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://tmstudies.net/index.php/ectms/article/view/1047/pdf_102 |
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| Summary: | This paper analyzes the composition and internal arrangement of
touristic seaside destinations in Brazil, in light of three not-yet tested
theories: the Means-End Chain (Gutman, 1982), the Service Dominant
Logic of Marketing (Vargo & Lusch, 2004), and the organizational triad
for local development proposed by Vázquez-Barquero (1999). An
internet-based survey was distributed and completed by 178
respondents. The answers concentrated in four (among eight possible)
destinations: Balneário Camboriú (31.4%), Rio de Janeiro (28%), Torres
(20%) and Natal (8%). The data were first submitted to Confirmatory
Factor Analysis to identify and to validate the set of components
representing the Tourism Destination Image – TDI. The TDI constituting
factors, and variables representing the Personal Values (as ancestors)
and the Consumer Behavior (as descendants), were submitted to a
Structural Equation Model to evaluate the TDI internal arrangement
and inter-construct relationships. Results indicate that values related to
self-respect, security and excitement influence the assessment of some
TDI components, and that the last four constructs influence the
likelihood of individuals to visit or to recommend the destinations. |
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| ISSN: | 2182-8466 |