Structure Analysis of Factors Influencing the Preference of Ridesplitting
Ridesplitting is a new form of for-hire service that riders with similar origins and destinations are matched to the same vehicle in real-time via Internet. However, the market share of ridesplitting only accounts for a small fraction of total travel. Understanding cognitive factors affecting ridesp...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2021-01-01
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| Series: | Journal of Advanced Transportation |
| Online Access: | http://dx.doi.org/10.1155/2021/8820701 |
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| _version_ | 1832560049623400448 |
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| author | Xinghua Li Feiyu Feng Wei Wang Cheng Cheng Tianzuo Wang Pengcheng Tang |
| author_facet | Xinghua Li Feiyu Feng Wei Wang Cheng Cheng Tianzuo Wang Pengcheng Tang |
| author_sort | Xinghua Li |
| collection | DOAJ |
| description | Ridesplitting is a new form of for-hire service that riders with similar origins and destinations are matched to the same vehicle in real-time via Internet. However, the market share of ridesplitting only accounts for a small fraction of total travel. Understanding cognitive factors affecting ridesplitting preference would be helpful in designing its market measures, regulations, and incentives to achieve high-level customer attractions. This paper identifies the cognitive determinants affecting ridesplitting preference and their inner relationships via the structural equation model. The data from an online survey conducted in Shanghai were implemented for model calibration. The modal fitness results are reasonable, and the path coefficients are significant, exhibiting that the proposed hypothesis cannot be rejected. Specifically, attitude towards incentives and management issues, perceived benefit, and perceived usefulness appear to be strong active driving forces that encourage the desire to adopt ridesplitting. |
| format | Article |
| id | doaj-art-8f5c65c57bd746a5af021c3c4d22dbaf |
| institution | Kabale University |
| issn | 0197-6729 2042-3195 |
| language | English |
| publishDate | 2021-01-01 |
| publisher | Wiley |
| record_format | Article |
| series | Journal of Advanced Transportation |
| spelling | doaj-art-8f5c65c57bd746a5af021c3c4d22dbaf2025-02-03T01:28:30ZengWileyJournal of Advanced Transportation0197-67292042-31952021-01-01202110.1155/2021/88207018820701Structure Analysis of Factors Influencing the Preference of RidesplittingXinghua Li0Feiyu Feng1Wei Wang2Cheng Cheng3Tianzuo Wang4Pengcheng Tang5The Key Laboratory of Road and Traffic Engineering, Ministry of Education, Tongji University, Shanghai 201804, ChinaThe Key Laboratory of Road and Traffic Engineering, Ministry of Education, Tongji University, Shanghai 201804, ChinaThe Key Laboratory of Road and Traffic Engineering, Ministry of Education, Tongji University, Shanghai 201804, ChinaThe Key Laboratory of Road and Traffic Engineering, Ministry of Education, Tongji University, Shanghai 201804, ChinaUrban Mobility Institute, Tongji University, Shanghai 201804, ChinaChinaroads Communications Science & Technology Group Co., Ltd, No. 263, Zhujiang Avenue, Yuhua District, Shijiazhuang 050000, ChinaRidesplitting is a new form of for-hire service that riders with similar origins and destinations are matched to the same vehicle in real-time via Internet. However, the market share of ridesplitting only accounts for a small fraction of total travel. Understanding cognitive factors affecting ridesplitting preference would be helpful in designing its market measures, regulations, and incentives to achieve high-level customer attractions. This paper identifies the cognitive determinants affecting ridesplitting preference and their inner relationships via the structural equation model. The data from an online survey conducted in Shanghai were implemented for model calibration. The modal fitness results are reasonable, and the path coefficients are significant, exhibiting that the proposed hypothesis cannot be rejected. Specifically, attitude towards incentives and management issues, perceived benefit, and perceived usefulness appear to be strong active driving forces that encourage the desire to adopt ridesplitting.http://dx.doi.org/10.1155/2021/8820701 |
| spellingShingle | Xinghua Li Feiyu Feng Wei Wang Cheng Cheng Tianzuo Wang Pengcheng Tang Structure Analysis of Factors Influencing the Preference of Ridesplitting Journal of Advanced Transportation |
| title | Structure Analysis of Factors Influencing the Preference of Ridesplitting |
| title_full | Structure Analysis of Factors Influencing the Preference of Ridesplitting |
| title_fullStr | Structure Analysis of Factors Influencing the Preference of Ridesplitting |
| title_full_unstemmed | Structure Analysis of Factors Influencing the Preference of Ridesplitting |
| title_short | Structure Analysis of Factors Influencing the Preference of Ridesplitting |
| title_sort | structure analysis of factors influencing the preference of ridesplitting |
| url | http://dx.doi.org/10.1155/2021/8820701 |
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