Who are MaaS avoiders, wanderers or enthusiasts and what drives their intentions to adopt MaaS?
This study integrates the Unified Theory of Technology Acceptance and Use (UTAUT) and Status Quo Bias (SQB) theories and draws on survey data covering nine dimensions: performance expectancy, effort expectancy, social influence, individual innovation, transition costs, sunk costs, inertia and resist...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-12-01
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| Series: | Transport Economics and Management |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2949899625000024 |
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